Why LEGO Gets It

When I was a kid, LEGOs were the king of Imagination. I could build what was pictured on the box or I could create som blob of bricks. It didn’t matter – it was my blob of bricks.


The LEGO company have taken that old school creativity and bonded it with the world of mobile technology. Augmented Legos looks as though the new kids on the block will be able to adapt and share their imagination and creativity into mobile Apps. Long live LEGOs.


About the author

An experienced and innovative digital marketer that has an outstanding background in all facets of multi-channel marketing that ranges from strategic planning, brand marketing, social media enthusiast to digital consulting for business.