voice search

Voice Search has Arrived and You Better be Optimizing for It – OK GOOGLE?

Voice Search Statistics heading into 2020

  • eMarketer predicts that over a third of the US population (111.8 million people) will use a voice assistant monthly in 2019, up 9.5% from 2018.
  • ComScore predicts that by the year 2020, 50% of all online searches will be performed with voice search.
  • A Gartner study predicts that 30% of all browsing sessions will include voice search by 2020.
  • According to NRP and Edison Research, 1 in 6 Americans owned a smart speaker in 2018.
  • 1 of every 4 American homes equipped with Wi-Fi owned a smart speaker in 2018, according to Nielsen.
  • According to Google, 52% of smart speaker owners keep them in a common room such as a living room. 25% of these people keep them in their bedroom, while 22% keep a smart speaker assistant in their kitchen.
  • A 2018 study from BrightLocal found that 58% of consumers used voice search to find a local business in 2017, and 46% of people using voice search daily are searching for local business.
  • According to an Adobe Analytics survey, the most common voice searches on smart speakers are asking for music (70%) and the weather forecast (64%), followed by fun questions (53%), online search (47%), news (46%), and asking directions (34%).

How you can optimize for Voice Search?

Some points to be kept in mind while preparing keywords for voice searches are:

  • Using natural language with direct answers to specific questions is key.
  • Question keywords should be targeted. As illustrated before, voice search queries contain a lot of question words like how, what, when, why, where. The next time you add keywords for voice search, make sure you include these.
  • Long-tail keywords complete a question, and people have been sticking to this approach when using voice. We shouldn’t ignore long-tail keywords when we optimize for voice searches.
  • “Filler words” are a must to be included in questions which make the query more conversational and human. The examples of filler words are “I, the, of the, on the, to, for,” etc. 

About the author

An experienced and innovative digital marketer that has an outstanding background in all facets of multi-channel marketing that ranges from strategic planning, brand marketing, social media enthusiast to digital consulting for business.