COVID and Humans increased social media usage in 2021

A new study from Tech.co reveals exactly what you already knew. Yes, social media has become your new friend. Not only an increase in usage, but also new sign-ups. But its not just COVID that has driven up the usage. Human interaction and engagement has played a huge part. Analyzing our social listening reports for consumers, medical, pharmaceutical and healthcare professionals, the activity and new sign ups has increased greatly. See info on TikTok doctors.

Are you considering a social media strategy for the year? Check out the popular and best social media platforms to help you grow your brand or business.

The team from Tech.co share the stats you need to know about each social network in this infographic.

The normal suspects in social media are here:

  • Facebook
  • Instagram
  • TikTok
  • Pinterest
  • Reddit
  • Twitter
  • LinkedIn
  • Snapchat

The Conversation on social is more engaging than ever

The human factor and social conversation has become the ironic winner in all of this. In a digital world filled with social media, it is the conversations and that is deriving engagement and growth ins social.

The increased engagement of reviews, comments and replies, has caused people to interact with their favorite brand or companies firsthand. And that is because companies learned to be a little playful with their customers.

So while COVID has lead more people to social media, now that they are there, the human factor is taking to the next level. Let’s all be #GoodHumans on social media and let the platform democratize the playing field in a safe and equal manor.

Hope for Social Media as told by a Gen Z’er

About the author

An experienced and innovative digital marketer that has an outstanding background in all facets of multi-channel marketing that ranges from strategic planning, brand marketing, social media enthusiast to digital consulting for business.