Author Archives: Paul B. Kaiser

Perfect idea for Mobile SMS advertising

“An online coupon for $5 off of a $50 purchase at Target.com received more than 14,000 clicks in July 2009, making it the most popular online offer at coupon aggregator…”This story highlights the growing demand for online coupons. Take this strategy and serve it up on a mobile platform and use a SMS campaign for […]

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Fight Cancer with Social media

This is an amazing site from obviously an amazing courageous person.Check out this site that a cancer sufferer created to help support fight against cancer.What a great idea to use twitter as a social medium to help his cause. Nice success story for charity campaigns.http://blamedrewscancer.com/Great song/video to go along with it too.

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3 out of 4 U.S. Nurses Recommend Health Websites to Patients

Always great info from Manhattan Research. Nurses are often overlooked and yet are the best source of information. With doctors so busy, nurses often offer patients some of the best information in person and online.3 out of 4 U.S. Nurses Recommend Health Websites to PatientsNEW YORK, NY – August 24, 2009 – Approximately three out of four U.S. […]

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119 Free Twitter Tools For You

A list of more than 100 Twitter tools which can be used for an easy tweeting around and keep you updated of the tweets. I have been spending lot of time to keep it updated. You may find some dead links, errors or typos which are unintentional. Please check the tools for credibility before using […]

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Tweet Talk – Parents need to know!

OK here is a good list of twitter 101 tweet talk for twits with little time to talk 🙂 Most you probably know but there are few I didn’t know either. Parents – learn this and you can talk to your teenagers. 1 – ( shorthand ) one, won 2 – ( shorthand ) to, […]

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See – Size doesn’t matter

A recent article from Advertising age confirms that banner ads that are bigger are not necessarily better in click through rates. I suspect as they do that dynamic ads and the creativity of the ads are what catch the eye of the web surfer. Read the whole story from AdAge.

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