Author Archives: Paul B. Kaiser

Social Media Budget Allocation and B2B – B2C Solutions

You certainly don’t have to search far to find information and case studies on Social Media. Everyday new articles are published telling us why we should use Social Media and how great it is. I can tell you for every success story there are 2 failures. However, in the long run, social media is probably […]

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No Tweets for Tweens

Finally something the older generation can claim there own in the internet. You know, if your older than 32 🙂 Good article on who is tweeting and who is not. Good info for marketing B2C. I’m sure this will change over the next 6 months however. Full story… Teens Don’t Tweet; Twitter’s Growth Not Fueled […]

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Cell Phones gone Green

I applaud Samsung and Nextel for developing cell phones that are eco-friendly for the environment. As we all try and do what we can to go “green” this gives us some nice alternatives. Sow where is the big “V” on this? Come on Verizon, you should be a leader not a follower. NEW YORK–Green is […]

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You have 8.4 seconds – Web marketing Tips

8.4 seconds is all you have to attract and keep your prospects online. So, if anything else, be sure to collect some initial lead information off your site. Even 8 seconds gives you enough time to start building a relationship with your prospects. Were all aware of the following statistics: 70% of the U.S. population […]

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Wow – More transparency in Pharma

“Instead of focusing solely on ROI as a metric for successful PR, Susman suggested the addition of an ROR metric: return on reputation.” At a PR Summit held at Pfizer HQ Sally Susman pointed out due to the negative impression that pharma has on the average person, it makes it difficult to promote anything from […]

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Viral is a good thing

An eMarketer can only hope for this kind of traffic on the web. The reason is, because it wasn’t planned, it just happened. It’s an honest human story with no catch. This is how viral marketing is supposed to work. This even got them a spot on NBC news Saturday morning. The story everyone is […]

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