Digital Intervention

Simplifying the Digital World

Paul B. Kaiser

Social Media – Change your tune

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Interesting article by David Chartier from WIRED called “The Future of Social Media: The Walls Come Crumbling Down.” 
In this ever changing medium of FaceBook, Twiiter, and Myspace, etc.. they will all need to open their doors. 
They will need to intertwine with each other for a optimum user experience. Look at Classmates.com for example. 
It’s become useless. Why pay for that when you have FaceBook or Yahoo groups you can create for free.

Catch the Wave – Googling at Google

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Google is a great company because it can brainstorm new ideas and concepts that make sense. Although, it is a money machine, Google manages to keep a personal touch in their aura. Their next invention, or should we say re-invention is on the brink of creativity. Im hoping they don’t take over the world. We should look for good things from Google Wave.

Good article; http://tinyurl.com/m8utn4

The company is announcing Google Wave, a new service which–well, it’s one of the most ambitious services that Google or anyone else has cooked up? How ambitious? Project leader Lars Rasmussen says that it began with the question “What might e-mail look like if it were invented today?” And that bold idea seems like it’s understating Wave’s audacity, if anything.

I’m not sure if I can describe Wave in one coherent sentence. It:

  • Is a service that looks like a rich piece of client software;
  • Behaves like sophisticated threaded e-mail;
  • Acts like IM when multiple collaborators are online at once.
  • Is one of the most real-time collaborative tools I’ve ever seen.
  • Has revision marking and versioning for workgroup editing.
  • Has instant photo sharing.
  • Allows its functionality to be embedded into blogs and social networks;
  • Can serve as a container for OpenSocial applications;
  • Has what Google says is a revolutionary spell checker;
  • Comes in mobile flavors for Android and iPhone;
  • Is an open-source project that lets developers write both Wave extensions (we saw one that grabs tweets and brings them into Wave) and their own servers (which can talk to other Wave servers).

Digital Intervention is born!

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digital interventionOn May 20th 2009, Digital Intervention officially became a company and a Blog is born.

Paul B. Kaiser has over 20 years of digital and multi-channel marketing experience and has developed marketing strategies, business plans and new business pitch decks for multimillion dollar campaigns. Paul has a great insight from a client and agency perspective and works well with vendor management and internal collaboration across multiple disciplines. 

Paul’s expertise in social marketing and multichannel has won him accolades and awards at Novartis for consumer campaigns. Working with high-profile spokespeople on his brands, Paul has had the chance to work with legends such as Kareem Abdul-Jabbar, and campaigns involving Adam Levine. Paul speaks at conferences and groups throughout the year. Paul lives and breathes digital all day but when the time is right he enjoys being a wine connoisseur – making his own wine twice a year.

Digital Intervention was created to sift through the digital/tech world and explain it in a way that is comprehensible.

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