Category Archives: Digital Marketing

Best Tools to Make Video Infographics

Video Infographics Motion graphic videos are becoming more and more popular as users search for fresh ideas and content to support websites and social media. There are different kinds of motion graphics that site owners can use depending on their industry and the message they want to put across. We already know that infographics are […]

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Topline Considerations for Digital Campaigns

If your a small business or marketer working with a digital agency, here are some of the important elements you and the team should be thinking.Like any marketing initiative it’s about defining the vision, the key objectives, goals and target demographic of your business. With digital marketing you should also be thinking about user experience, the online engagement experience, […]

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Cool Stuff: Nod Bluetooth Ring – Control the World with One Finger

You could be – “Lord of the Bluetooth Ring!” The “NOD” from Nod Labs introduced an interesting wireless controller. I saw this at SXSW but was not overly impressed, however, it would be cool for marketing campaigns at trade show conventions. It is a Bluetooth-enabled gesture control ring that lets you communicate with your devices without needing to […]

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Taylor Swift Marketing Machine – Live Stream 2014

Whether or not you like Taylor Swifts’ music you have to appreciate her ambition and ability to market herself. I’m not a huge fan of her music but I totally appreciate her love of music, the fans and the ability to effectively use the digital marketing channels. Her recent Live stream was no small feat. It was the first […]

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Physicians online: The Cardiologist Meets Digital

View Full infographic here. Created by the digital insights group. Digital meets the Cardiologist and the patient wins. While digital and pharma struggle to keep up with one another, the percentages are starting to go in our favor. Far more doctors are active online both professionally and personally. Here are some interesting facts from the Digital Insights Group. Mobile on […]

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Location Based Marketing – Get a Blimp and use Foursquare

In the MomentGeo targeting and location-based engagements offer a new way for consumers to engage with brands and products and for brands to connect with consumers—in the moment. We define location-based engagement as: Any action a consumer takes to connect or interact with a specific geographic place via their mobile device. The consumer and venue […]

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