The first hashtag was brought forth as a novel idea by Chris Messina in 2007. As most initial good ideas go – it was rejected by Twitter. #Fail No worries – Chris is doing just
Whether you realize it or not, many consumers start searching on a mobile device and finish purchasing or viewing on another device. The Oscar Meyer App being auctioned off right now for lucky winners promises
On March 18th I had the honor of speaking at the BMA-NJ Event in Whippany, NJ. The event held at the Marriott was a well attended event and the group was very gracious and eager to learn about
I saw the “What If” TV spot from Jif the other night during the Olympics and thought they did a great job. Except they missed a key opportunity to do a hashtag for #whatif. This
Mashable passes along the 5 Huge Digital Marketing Trends You Can’t Afford to IgnoreHere is one buzz word for you – Integrated Marketing. Everybody is trying it. Is anyone really doing it? Integrated MarketingBeing relevant