Category Archives: integrated marketing

“What If” commercial misses the Social Element

I saw the “What If” TV spot from Jif the other night during the Olympics and thought they did a great job. Except they missed a key opportunity to do a hashtag for #whatif. This could have been a huge marketing opportunity. The ideas are endless to get people motivated and talking online. Feedback is […]

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Digital Marketing Trends

Mashable passes along the 5 Huge Digital Marketing Trends You Can’t Afford to IgnoreHere is one buzz word for you – Integrated Marketing. Everybody is trying it. Is anyone really doing it?  Integrated MarketingBeing relevant to your customer in every context improves brand recall and enhances engagement. Ditch the silos in your advertising strategy (e.g. […]

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