The first hashtag was brought forth as a novel idea by Chris Messina in 2007. As most initial good ideas go – it was rejected by Twitter. #Fail No worries – Chris is doing just fine with a new company. So what makes this symbol so special and why is everyone obsessed with it? Why […]
Whether you realize it or not, many consumers start searching on a mobile device and finish purchasing or viewing on another device. The Oscar Meyer App being auctioned off right now for lucky winners promises to go off in the morning and wake you up with the smell of bacon. A marketing program that starts […]
On March 18th I had the honor of speaking at the BMA-NJ Event in Whippany, NJ. The event held at the Marriott was a well attended event and the group was very gracious and eager to learn about Multi-Channel Marketing and Multi-Screening platforms. Based on a Google study called The New Multi-Screen World, I presented the multi-screen behaviors, […]
I saw the “What If” TV spot from Jif the other night during the Olympics and thought they did a great job. Except they missed a key opportunity to do a hashtag for #whatif. This could have been a huge marketing opportunity. The ideas are endless to get people motivated and talking online. Feedback is […]
Mashable passes along the 5 Huge Digital Marketing Trends You Can’t Afford to IgnoreHere is one buzz word for you – Integrated Marketing. Everybody is trying it. Is anyone really doing it? Integrated MarketingBeing relevant to your customer in every context improves brand recall and enhances engagement. Ditch the silos in your advertising strategy (e.g. […]