Category Archives: Pharmaceutical

digital transformation

Digital Marketing Transformation in the COVID-19 Era

Imagine you wake up one day and all the business, marketing and live events you are gone. Before COVID (BC) communication and human engagement was a mix if in-person interaction plus other marketing channels supporting their efforts.  From an SEO standpoint, last week SEO companies saw huge drops in organic traffic for most industries we […]

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tweet chat

Twitter Chat Rules & Tools for Beginners

Twitter chats have been around for years, but they seem to be increasing with industries like pharmaceutical, education, marketing and new business efforts. For example, see all these chats in the pharma industry. I thought laying down some of the rules and tools for Twitter Chats would be a good start for those just thinking about […]

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Figure 1 app

Doctors Figure out Medical Mysteries with a Mobile App

The Figure 1 app has been labeled the “Instagram for doctors” and has hit 1 million subscribers. Figure 1 is used by doctors and healthcare students from a variety of specialties including medicine, nursing, and dentistry. Figure 1 said its free online mobile tool – used by medical practitioners around the world to share images of patient ailments […]

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VR, Robots, and Pharma are Hot at SXSW

It’s hot in Austin – literally. But besides being 96 degrees in Austin, there is a “Lot of Hot” going on at SXSW. Even Obama can’t bring this event down (Note to self: don’t tell the tech community that their phones are just black boxes). Still in all a big surprise interview – see interview below. […]

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