What is the engagement level between TV and Twitter? No doubt these 2 are closely connected these days. These 2 platforms were made for each other, yet neither relies on the other to deliver content. But combined, it is a 2 way conversation made in heaven. It’s instant response that is still undervalued. Live commenting […]
How do you engage your audience on Twitter? Are you just sending random factoids? Get your audience involved and communicating. Make it more than a newsfeed! Hashtags are not going away. Using hashtags for your brand or digital campaign should be part of most strategies. Make sure you understand the power of the hashtag. […]
Are you using social media to promote your brand? Is it working? Are you measuring the outcomes? Whats the ROI? I sound like your manager or client, right? I should, you better have a well thought out strategy, agreed upon KPI’s and good tools to measure your success and findings. Putting your brand out there can […]
Digital strategists and marketing teams dream of creating the perfect cohesive multi-channel program from the ground up. However, the reality is that we are integrating tactics into an existing communications strategy more often than not. Here are 6 Ways to Integrate Social Media into your Existing Marketing You can not only create popular social platforms like Facebook, […]
Small Businesses just entering Social Media – Don’t be scared. Social media marketing is an important aspect of promoting your small business and is something you can start to take control of yourself. Below are some quick thoughts for small business owners just starting out in social media. Start with the BIG Four – Facebook, […]
The Sleeping giant has arisen.You know it’s out there but never really checked it out. Tumblr is a sleeping giant more and more people are finding it. Recently bought by Yahoo, it shines as one of their stars. I’d say it’s the best thing they have done yet. Or maybe folks are just tired of […]