What is the engagement level between TV and Twitter? No doubt these 2 are closely connected these days. These 2 platforms were made for each other, yet neither relies on the other to deliver content. But combined, it is a 2 way conversation made in heaven. It’s instant response that is still undervalued. Live commenting […]
I saw the “What If” TV spot from Jif the other night during the Olympics and thought they did a great job. Except they missed a key opportunity to do a hashtag for #whatif. This could have been a huge marketing opportunity. The ideas are endless to get people motivated and talking online. Feedback is […]
As the June 12th deadline approaches for digital TV to override analog signals, I cant but think of two things – how much waste this will produce from people throwing old TV’s away, and how much TV really sucks right now. Think about it, with all the technology that is advancing right now in wireless […]