Trying to interpret the FDA’s social media guidelines is well – up for interpretation.However, it does pave the way for correcting the gross inaccurate health information that floods the web everyday. Pharma companies often struggle with misinformation on the web and have been unable to amend or respond to those misnomers and 3rd parties. Why social media is important for healthcare […]
It’s always the big question – “what’s the ROI on that program?” Granted, it is the bottom line of any marketing program and always has been. While certain “old school” direct mail programs were easier to track, channels like TV and radio were not. So what can you do to put some revenue around your social […]
Here are the top 15 Most Popular Social Networking Websites for June. These are derived from eBizMBA Rank which is a continually updated average of each website’s Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast.” http://www.ebizmba.com/articles/social-networking-websitesVK is the largest European social network with over a 100 million active users. http://vk.com/about […]
How do you engage your audience on Twitter? Are you just sending random factoids? Get your audience involved and communicating. Make it more than a newsfeed! Hashtags are not going away. Using hashtags for your brand or digital campaign should be part of most strategies. Make sure you understand the power of the hashtag. […]
Are you using social media to promote your brand? Is it working? Are you measuring the outcomes? Whats the ROI? I sound like your manager or client, right? I should, you better have a well thought out strategy, agreed upon KPI’s and good tools to measure your success and findings. Putting your brand out there can […]
Digital strategists and marketing teams dream of creating the perfect cohesive multi-channel program from the ground up. However, the reality is that we are integrating tactics into an existing communications strategy more often than not. Here are 6 Ways to Integrate Social Media into your Existing Marketing You can not only create popular social platforms like Facebook, […]