Snapchat swapped places with Instagram and jumps in front. In November of 2015, Snapchat was the Third Most Popular Social Network Among Millennials. Snapchat, which allows users to send photo messages that automatically delete themselves shortly after being viewed, shocked many when they turned down a $3 billion buyout offer from Facebook last November. But it’s […]
I never heard of the Mary Meeker Digital Trends Report, but when I came across it, I have to say it’s pretty impressive. If you’re in advertising/marketing and you have been hiding under a rock, then here is your wake up call from Mary Meeker. Or as Digital Intervention likes to say “buy stock in […]
You have a blog or a website your promoting and you want to make some real increases in traffic and engagement. If you only have 30 minutes a day to spend on digital marketing what should you do? These 3 areas I believe will be the best bang for your buck. It’s easy for marketers […]
As more and more social media networks emerge, they don’t simply launch and hope for the most visitors. They need to be targeted and fill an unmet need with their audience. Ongoing engagement has never been more important in order to keep users coming back. The biggest differentiators are gender and age. Coupled with those […]
Even Kim Kardashian has to provide safety information when promoting pharmaceutical drugs. Shocker! I’m not sure how this could have been approved coming out of pharma, but it appears they took the hit and Kardashian helped boost the pharma brand’s digital buzz in July. The Food and Drug Administration has issued a warning letter informing Kim Kardashian’s ad […]
What is the engagement level between TV and Twitter? No doubt these 2 are closely connected these days. These 2 platforms were made for each other, yet neither relies on the other to deliver content. But combined, it is a 2 way conversation made in heaven. It’s instant response that is still undervalued. Live commenting […]