Medical device companies will need to have a new interface with their physicians and patients. Mobile apps for health related monitoring are coming our or being developed daily. For cardio patients, monitoring their daily activity is not only easier, but can be monitored longer than just a 24 hour period. The FDA has already approved these […]
It’s about time. But Im not holding my breath that the FDA will actually set guidelines – only suggestions. The U.S. Food and Drug Administration will hold a two-day public hearing in November on how pharmaceutical companies use the web and social-media tools to market their products, the first step in a long overdue process […]
Are electronic personal health records (EPHR) that close? I welcome the days of electronic health records are availble anytime for any emergency. If you have a health issue that may be life-threatening, you know what it means to have those records available wherever you are and in an emergency. No doubt HIPPA needs to be […]
“There is no shortage of health information on the Internet but who has time to sort through all the sites ? I have been saying for years that Google is missing an opportunity by not having a search engine devoted strictly to health that separated good sites from garbage sites and it looks like a […]
This is a great article on mobile innovations for the Healthcare industry across the world. With an infrastructure that can deliver information so rapidly, this may indeed be the best medicine. An Environment Ripe for Mobile Health According to Brown, mobile health tools are particularly suited to meet the needs of developing countries. “The thing […]
“Instead of focusing solely on ROI as a metric for successful PR, Susman suggested the addition of an ROR metric: return on reputation.” At a PR Summit held at Pfizer HQ Sally Susman pointed out due to the negative impression that pharma has on the average person, it makes it difficult to promote anything from […]