It’s always the big question – “what’s the ROI on that program?” Granted, it is the bottom line of any marketing program and always has been. While certain “old school” direct mail programs were easier to track, channels like TV and radio were not. So what can you do to put some revenue around your social […]
Here are the top 15 Most Popular Social Networking Websites for June. These are derived from eBizMBA Rank which is a continually updated average of each website’s Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast.” http://www.ebizmba.com/articles/social-networking-websitesVK is the largest European social network with over a 100 million active users. http://vk.com/about […]
Are you using social media to promote your brand? Is it working? Are you measuring the outcomes? Whats the ROI? I sound like your manager or client, right? I should, you better have a well thought out strategy, agreed upon KPI’s and good tools to measure your success and findings. Putting your brand out there can […]
Digital strategists and marketing teams dream of creating the perfect cohesive multi-channel program from the ground up. However, the reality is that we are integrating tactics into an existing communications strategy more often than not. Here are 6 Ways to Integrate Social Media into your Existing Marketing You can not only create popular social platforms like Facebook, […]
The Sleeping giant has arisen.You know it’s out there but never really checked it out. Tumblr is a sleeping giant more and more people are finding it. Recently bought by Yahoo, it shines as one of their stars. I’d say it’s the best thing they have done yet. Or maybe folks are just tired of […]
Below is a link from Mashable with ideas on how to track Pinterest right now. While it seems like an entertaining site, it remains just that for me – entertaining. I think that why so many people (11 million monthly unique visitors) are looking at the site is because it is different and it’s shiny […]