Even Kim Kardashian has to provide safety information when promoting pharmaceutical drugs. Shocker! I’m not sure how this could have been approved coming out of pharma, but it appears they took the hit and Kardashian helped boost the pharma brand’s digital buzz in July. The Food and Drug Administration has issued a warning letter informing Kim Kardashian’s ad […]
Trying to interpret the FDA’s social media guidelines is well – up for interpretation.However, it does pave the way for correcting the gross inaccurate health information that floods the web everyday. Pharma companies often struggle with misinformation on the web and have been unable to amend or respond to those misnomers and 3rd parties. Why social media is important for healthcare […]
Ever wonder about the secret code your doctor writes? Look up the meaning of abbreviations on the script. Common abbreviated instructions include: QD (every day) OD (once daily) BID (twice a day) TID (three times a day) QAM (every morning) QPM (every night) Q4H (every 4 hours) QOD (every other day) HS (at bedtime) PRN (as needed) […]
So what happens to all the data? It’s on record until 2013. It’s a shame Google Health did not survive. While in theory it makes sense to have all your medical information available in one place, and accessible at any time from any doctor. But the idea failed for the same reasons it was useful. […]
Medical device companies will need to have a new interface with their physicians and patients. Mobile apps for health related monitoring are coming our or being developed daily. For cardio patients, monitoring their daily activity is not only easier, but can be monitored longer than just a 24 hour period. The FDA has already approved these […]
It’s about time. But Im not holding my breath that the FDA will actually set guidelines – only suggestions. The U.S. Food and Drug Administration will hold a two-day public hearing in November on how pharmaceutical companies use the web and social-media tools to market their products, the first step in a long overdue process […]