In recent weeks the Facebook scandal has made people rethink their purpose and desire to be on Facebook, or any social media for that matter. But I’m here to give you a digital intervention. I feel your anger and frustration. And I considered heavily to delete my account as well. Not because of the scandal so […]
Retargeting ads are nothing new at this point of online marketing, but following the basics of marketing principles will get you higher returns. Don’t get caught up in the technology of it all. It’s still about targeting your audience, segmenting them correctly, and delivering he right message at the right time. Once set up correctly, […]
Silicon Valley real estate is on fire again. Tech companies are reinventing themselves through architecture. While the Apple spaceship has caught the eye of everyone recently, many other tech companies are setting up new digs for their headquarters too. Google, not to be outdone by Apple, is building a new headquarters in Mountain View, as […]
So where is the cloud? Where does your data go! I may have found it in Sweden, but it turns out there is more than just one cloud. A lot more! Like hundreds of thousands. To most, this story will not be interesting, but to the select few who understand “1’s and 0’s” and the […]
As more and more social media networks emerge, they don’t simply launch and hope for the most visitors. They need to be targeted and fill an unmet need with their audience. Ongoing engagement has never been more important in order to keep users coming back. The biggest differentiators are gender and age. Coupled with those […]