Paul B. Kaiser Resume

Paul B. Kaiser Resume post thumbnail image

Contact Info:
908-818-9321
PaulKaiser2@gmail.com
Linkedin Profile: www.linkedin.com/in/paulkaiser1


Professional Profile

A marketing evangelist and professional, experienced in digital, multi-channel marketing, and strategic planning for various industry’s. Accomplished at creating, building, and executing integrated marketing programs. As an active marketer, I have a solid understanding of using targeted channels to grow/and engage customers by “driving the right message at the right time.”
Experienced in overseeing CRM programs for consumers and professionals – email and SMS messaging, direct mail, database management, inbound call center and segmentation strategies.

Digital & Multichannel Marketing Qualifications

  • Search Marketing – Paid and SEO
  • Audience segmentation and targeting
  • Define KPI’s & campaign goals with clients
  • Content strategy and calendaring
  • Market research and competitive landscapes
  • Results driven strategies
  • Multichannel marketing and digital strategy
  • Cross-functional team experience
  • Strong agency communications
  • Management and mentorship experience
  • Strategy, planning and budgeting for brands
  • Experience in Google analytics and analysis

Experience

  • Digital and multi-channel marketing includes, audience engagement, market research, strategy development, and planning/budget – all the way through tactical implementation.
  • 15+ years of cross-functional team experience, and providing agency direction.
  • Leader with external and internal teams through digital programs.
  • Experienced in overseeing CRM programs for highly segmented audiences 1 million in the database) and delivering communications through, email, SMS messaging, direct mail, database management, call centers, and more.
    • Innovative award received for Kareem Abdul-Jabbar mobile app and launch.
    • Build community, loyalty and adherence through innovative customer acquisition programs.
      • Example: Increased leads by 25% through the creation of a digital marketing program which included: rebranded website, Twitter, Facebook, LinkedIn, YouTube and a Blog.
  • 17+ years experience with leadership development and managing teams.


Education
Rutgers University – 1996

Rutgers University – BA in History – New Brunswick, NJ
Rutgers Masters Program – Mini-MBA Digital Marketing 2014


Work History
Digital Intervention – Marlboro, NJ
Owner, Digital/Multi-channel Marketing and Strategy                  

  • Provide 2017 and 2018 strategy, planning and tactical plans for clients.
  • Initiate tactical plans with search marketing, earned/owned media; web, mobile, social media platforms, and relationship marketing programs.

Novo Nordisk – Plainsboro, NJ   Associate Director, Multi-channel Marketing

  • Oversee a comprehensive diabetes relationship management program with Cornerstones4Care.com, providing a multi-channel approach to our patients.
  • Manage team responsible for patient RM marketing programs – general market and multicultural.

Novo Nordisk – Plainsboro, NJ  Sr. Manager, Patient Engagement – Digital Platforms

  • Responsible for patient RM marketing programs, digital strategy and platform migration.
  • Maintain digital platforms for patient engagement and brand/unbranded messaging.
  • Supervised top digital accounts, providing strategy and tactical planning for brands.

ICC Agency – Parsippany, NJ – Director, Engagement Strategy                                            

  • Leader and key contributor to engagement and customer experience planning for clients.
  • Strategy and tactical planning with clients, providing customer engagement.

Liquid Hub – East Hanover, NJ – Digital Marketing Consultant

  • Provide strategy and tactical plans for oncology brands and customers
  • Developed award winning viral program “Skyhook Challenge with Kareem Abdul-Jabbar”.
  • Launched branded Facebook page – received 3,000 likes in 2 weeks.

The Encima Group – Chesterbrook, PA – Digital Marketing Consultant

  • Provided analytics and optimization recommendations to brand teams on multi-channel programs that included online and offline integration.

Regan Campbell Ward – IPG Company – New York, NY  VP, Digital Account Group Supervisor                                        

  • Supervised top digital accounts, providing strategy and tactical planning for brands.

Temel Inc – Boonton, NJ  Senior Account Director – Digital Strategy  

  • Account management and digital strategy for clients, plus led new business pitches.

HealthSTAR Communications – Woodbridge, NJ – VP, Digital Communications                          

  • Created the first digital division at agency, generating $1 million in revenue for the first year.
  • Created digital division at this agency, generating revenue YOY.


Associations & Community:
Active blogger and community builder – www.DigitalIntervention.com
Boy Scout Leader. Attend CES, SXSW, Digital Innovation Summit, and other conferences.

Speaker and panelist at The Pharma Multi-channel Marketing Strategies in Philadelphia.
BMA-NJ Digital Marketing Event: Multi-Screen Marketing and Pharma

 

resume

Traditional Resume for Paul Kaiser below or Download here >>> Paul Kaiser Resume


Speaking engagement on Multi-channel Marketing in Philadelphia – click here for PPT