It should be no surprise that when US consumers started spending more time at home during the pandemic, they also started surfing social media more. This not only dramatically increased usage, but it also provided a boost to engagement on these platforms. The coronavirus has pushed us into virtual worlds and increased the popularity of […]
Every year we have to predict the future, but honestly the top 3 things are already happening. They will just gain more popularity and traction for marketers. While content still rules, and how it is delivered is important, what is still missing, and matters most in my mind is “what is the data telling us?” […]
Having the right social media analytics is vital to your measuring the success. Social media analytics is about gathering data from your accounts and campaigns, and then using it to track and improve performance. Below is a look at the various analytics that each of the major networks offer. Facebook analytics Marketers who run a Facebook […]