Author Archives: Paul B. Kaiser

AI-generated influencer

Are AI-generated influencers a good idea?

Although this concept is already employed by consumer brands, it remains innovative and forward-thinking in the pharmaceutical industry. The key challenges stem from issues of authenticity and transparency, which might lead many to reject it outright. Nevertheless, here are the advantages and disadvantages to consider. The emergence of AI-generated influencers in industries such as the […]

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How will the “NVIDIA Omniverse” affect the Digital World?

“Omniverse” – a cross between Metaverse and Omnichannel? Well kinda. We have a new buzzword, and it’s going to be really “GIANT”. Technically the term has been around for a few years, but it’s making some new waves. Last year, Nvidia CEO Jensen Huang said, “Omniverse or the Metaverse is going to be a new economy that […]

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AI Chatbots, Gemini, and ChatGPT – Simply Explained

How Chatbots Work Imagine you’re talking to a robot friend who can understand and respond to what you’re saying. This robot friend is called a chatbot. When you ask it a question or tell it something, the chatbot listens, thinks about what you’ve said, and then searches its big book of knowledge or rules to […]

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