Digital Intervention

Simplifying the Digital World

Paul B. Kaiser

DMWF North America is almost upon us

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The Digital Marketing World Forum (#DMWF) is September 11th and 12th this year and it looks like an excellent lineup of speakers. Check out who will be attending.

The conference explores the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, Analytics, and Mobile.

It is an exciting time to be in the digital marketing scene and attending these conferences always gives me a renewed sense of “what can be done” in the real world. Since digital changes at an incredible pace, being “in the know” is vital for moving the needle forward. Hearing real-world experiences in social media, VR, AI or influencer marketing can be inspirational. See the agenda for this year and decide for yourself.

Stats for your head

71% of Instagram users are under the age of 35. (Statitsa, 2019)

Facebook is the second most-used platform globally, followed by YouTube. (Pew Research Center, 2019)

40% of members visit the LinkedIn social network each day. (Omnicore Agency, 2018)

Snapchat has 190 million daily active users. (Zephoria, 2019)

One of my Favs for DM Insights

Apple Special Event – October 30, 2018

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22.16

#DMWF

09.48

And thats it. I like the NY Apple event. Good vibes.

 

And now songs from Lana del Ray

IOS12.1 is shipping today with group chat

 

Order today and get it next week

This is cool. The Pencil is magnetic and clips to the top of the iPad and then charges.

 

USB-C around the house for Apple

 

Comes with Face ID and cool things at the top

Same size but bigger screen

The NEW iPad Pro

Bring on the iPad

New Apple stores look amazing!

Order today – get it next week

Now for the new Mac Mini

Starts at 99 and you can order today. Available Nov. 7

Nice colors as usual

It’s Purty

Smaller better faster

The New MacBook Air

The Old MacBook Air

100 Million Macs – wow

They will start with the Macs


They love NY

How about them Apples?

Cool apples

 

21.11

Hi folks. Left a little early form the Hackthon so I wish the rest of the hackers good luck on the competition.

A really great event – well organized. Look forward to the next one.

15.46

Get your audience game on for Ted Talks tips

Workshop: How to Hack a TED Talk, sponsored by TEDxAsburyPark Always wanted to give a TED Talk or just feel more confident with your public speaking skills? Come and learn how with Public Speaking Coach/TEDxAsburyPark Curator and Rehearsal Director, MK Harby and author/TEDx Speaker, Olive Persimmon. You’ll learn tips for finding your message, how to audition, and tools for connecting with your audience.

Do you have an objective? as a speaker? as a person?
Do these things to become Ted:
  1. Breath
  2. Eye contact
  3. Smile
  4. Strong opening hook
  5. Tell a story
  6. Annunciate
  7. Speech tempo (slow it down)
  8. Tone
  9. Make it relatable
  10. Talk to the audience not the slides
  11. Sound credible
  12. Teach them something new
  13. Be convincing to the audience and yourself
  14. Trigger curiosity
  15. Have a call to action

How to become a Ted speaker – Get recruited or audition to become a Ted Talker.

 

“Rewrite your story” is the story today.

13.28

This was a pirate led presentation.

Cloud AWS Hardware Hacks,
Presented by Jeremy Wallace, Solutions Architect, AWS

This session will be cloudy with a chance of IoT-storms! Join Amazon Web Services for a lesson on the Internet of Things and its design patterns on the cloud. Once we’ve covered the basics, Jeremy will show you how to run an AWS green grass enabled application on a raspberry pi.

12.19

Halloween costumes. 3rd Place baby!

12.03

 

What hackers eat for lunch. Thanks Livoti’s.

11.40

Workshop: Intro to Chatbots – Peter Hagelund

Come chat about chatbots! This session will serve as an introduction to the major concepts of chatbots, including intents, utterances, slots and prompts and provide a walk-through of what is required to build a bot using Amazon Lex with serverless business logic implemented in Python.

Points of interest:

  • Bots
    • personal assistants
    • support and help
    • virtual staff
    • Google home and Alexa
  • Building the Bot
    • AWS Lex – 3 parts
      • Transcribe – Lex – Polly
    • INTENT what is your intent from the chatbot?
    • SLOT what is the variable you want to set?
    • UTTERANCE Identify the intent
    • PROMPT request of your input
    • FULLFILlMENT the users request

The order pumpkins bot

  • Serverless computing is cloud computing execution – AWS calls it a Lambda code
  • Lambdas written in C#, GO, Java, Node.js or Python
  • Programming model is JSON in and JSON out

The code:

 

10.54

 

VR and Skeletons are on the floor.

10.50

 

Quick scan of the floor.

10.25

 

Intro to Agile Workshop

  • Incremental and iterative Product Development.
  • It’s not just SCRUM.
  • Waterfall vs Agile – agile is more fluid.
  • Many checkpoints along the way for agile.
  • You are building something useful
  • Useful code along the way
  • Fortnite is built with agile methodology
  • They had a GameJam to develop the assets for Fortnite
  • Building cross-functional teams is crucial – no delay in communication
  • Build, get feedback, and build again

 

 

09.33

Today’s Hackathon events and times are below.

09.13

Get in the Costume Contest!

You cant be scarier than this?

09.05

mike swift

Mike Swift opening the Hackathon.

Back in the day, Mike didn’t even know how to code 🙂

08.55

Ceremony has begun – CFO from ICIMS

It’s about the EDUCATION!

08.46

Were almost ready to start ceremonies at 8:45

22.38

T-8.5 hrs till the doors open at BellWorks for the ICIMS Hackathon!

Be sure to share moments from the day by using #iCIMSHalloweenHackathon on social media.

icims hackathon

 

21.59

Death Star Pumpkin

21.57

The Live Blog starts Saturday Morning October 27th, 2018

Come back then.

ICIMS Halloween Hackathon Live Blog

By on

22.16

#DMWF

09.48

And thats it. I like the NY Apple event. Good vibes.

 

And now songs from Lana del Ray

IOS12.1 is shipping today with group chat

 

Order today and get it next week

This is cool. The Pencil is magnetic and clips to the top of the iPad and then charges.

 

USB-C around the house for Apple

 

Comes with Face ID and cool things at the top

Same size but bigger screen

The NEW iPad Pro

Bring on the iPad

New Apple stores look amazing!

Order today – get it next week

Now for the new Mac Mini

Starts at 99 and you can order today. Available Nov. 7

Nice colors as usual

It’s Purty

Smaller better faster

The New MacBook Air

The Old MacBook Air

100 Million Macs – wow

They will start with the Macs


They love NY

How about them Apples?

Cool apples

 

21.11

Hi folks. Left a little early form the Hackthon so I wish the rest of the hackers good luck on the competition.

A really great event – well organized. Look forward to the next one.

15.46

Get your audience game on for Ted Talks tips

Workshop: How to Hack a TED Talk, sponsored by TEDxAsburyPark Always wanted to give a TED Talk or just feel more confident with your public speaking skills? Come and learn how with Public Speaking Coach/TEDxAsburyPark Curator and Rehearsal Director, MK Harby and author/TEDx Speaker, Olive Persimmon. You’ll learn tips for finding your message, how to audition, and tools for connecting with your audience.

Do you have an objective? as a speaker? as a person?
Do these things to become Ted:
  1. Breath
  2. Eye contact
  3. Smile
  4. Strong opening hook
  5. Tell a story
  6. Annunciate
  7. Speech tempo (slow it down)
  8. Tone
  9. Make it relatable
  10. Talk to the audience not the slides
  11. Sound credible
  12. Teach them something new
  13. Be convincing to the audience and yourself
  14. Trigger curiosity
  15. Have a call to action

How to become a Ted speaker – Get recruited or audition to become a Ted Talker.

 

“Rewrite your story” is the story today.

13.28

This was a pirate led presentation.

Cloud AWS Hardware Hacks,
Presented by Jeremy Wallace, Solutions Architect, AWS

This session will be cloudy with a chance of IoT-storms! Join Amazon Web Services for a lesson on the Internet of Things and its design patterns on the cloud. Once we’ve covered the basics, Jeremy will show you how to run an AWS green grass enabled application on a raspberry pi.

12.19

Halloween costumes. 3rd Place baby!

12.03

 

What hackers eat for lunch. Thanks Livoti’s.

11.40

Workshop: Intro to Chatbots – Peter Hagelund

Come chat about chatbots! This session will serve as an introduction to the major concepts of chatbots, including intents, utterances, slots and prompts and provide a walk-through of what is required to build a bot using Amazon Lex with serverless business logic implemented in Python.

Points of interest:

  • Bots
    • personal assistants
    • support and help
    • virtual staff
    • Google home and Alexa
  • Building the Bot
    • AWS Lex – 3 parts
      • Transcribe – Lex – Polly
    • INTENT what is your intent from the chatbot?
    • SLOT what is the variable you want to set?
    • UTTERANCE Identify the intent
    • PROMPT request of your input
    • FULLFILlMENT the users request

The order pumpkins bot

  • Serverless computing is cloud computing execution – AWS calls it a Lambda code
  • Lambdas written in C#, GO, Java, Node.js or Python
  • Programming model is JSON in and JSON out

The code:

 

10.54

 

VR and Skeletons are on the floor.

10.50

 

Quick scan of the floor.

10.25

 

Intro to Agile Workshop

  • Incremental and iterative Product Development.
  • It’s not just SCRUM.
  • Waterfall vs Agile – agile is more fluid.
  • Many checkpoints along the way for agile.
  • You are building something useful
  • Useful code along the way
  • Fortnite is built with agile methodology
  • They had a GameJam to develop the assets for Fortnite
  • Building cross-functional teams is crucial – no delay in communication
  • Build, get feedback, and build again

 

 

09.33

Today’s Hackathon events and times are below.

09.13

Get in the Costume Contest!

You cant be scarier than this?

09.05

mike swift

Mike Swift opening the Hackathon.

Back in the day, Mike didn’t even know how to code 🙂

08.55

Ceremony has begun – CFO from ICIMS

It’s about the EDUCATION!

08.46

Were almost ready to start ceremonies at 8:45

22.38

T-8.5 hrs till the doors open at BellWorks for the ICIMS Hackathon!

Be sure to share moments from the day by using #iCIMSHalloweenHackathon on social media.

icims hackathon

 

21.59

Death Star Pumpkin

21.57

The Live Blog starts Saturday Morning October 27th, 2018

Come back then.

Welcome to the ICIMS Halloween Hackathon!

Get all the hackathon information here.

icims ha

Get ready to hack on Saturday October 27. Come back then for the live blog.

 

2018 Google Pixel 3 Announcements

By on

Thats a wrap on the Pixel 3 Event

Here’s the #MadeByGoogle lineup

Finally after months of rumors and leaks, the Pixel 3 event went down today in New York City. Google unveiled its newest flagship Android phone and a few new devices, including the Pixel Slate and Google Home Hub.  The company announced its new lineup at the beginning of the presentation which was a surprise. Some products were immediately available for preorder before the event even concluded. 

Getting pricey like the rest of them. A Pixel 3 XL with 128mb is $999

Now for the Pixel 3

The price NOT BAD

New keyboard

Looks very cool

 

 

Cut the cord – get 3 months free of YouTube TV

 

Here is the Slate

The Hub is $149 – not bad

11:28 AM

The Hub

Bring on the Smart Home

And here they all are – Thank you very much 🙂

 

Very interesting how they just announced everything up front.

 

Intersection of Software and hardware is their mantra

 

 

The Google show is almost ready to start

We have started

#MadebyGoogle

Come back on October 9th at 11am ET for Google announcement news.

google

The Google Home Hub – This I’m excited for

By on

For all the hype, the Google hardware launch this Tuesday is on the light side as far as I’m concerned. Unless there are some surprises, we are talking about a phone that looks the same, a tablet/pixel book, a Google Home Hub, a charging stand, and maybe some earphones – maybe. I think it’s a big miss not having an Android Watch this year. Google wanted to be in the hardware business and they are missing the opportunities. They have great platforms set up and could be running their own streamlined hardware.

The event kicks off October 9 in New York City and the thing I’m most excited to see is the Google Hub. Connecting all the digital toys we are collecting is a smart move. And if done right will give them the ecosystem that rivals Apple and Amazon doesn’t have.

Google Home Hub

The Google Home Hub is the latest addition to the Google Home lineup, and the first Smart Display from Google. Google announced the Smart Displays platform at CES 2018, and now they’re entering the fray themselves with an affordable option that looks a lot like the Google Homes that are already on the market — but with a display. It’s expected to cost $149.

Google Home Hub — Colors

Available in “Chalk” and “Charcoal,” the Google Home Hub will fit right into the Home speaker lineup. Matching the Home Max exactly, these colors are applied to the fabric and the plastic backing of the screen portion.

Google Home Hub — Specs

The touchscreen, it is 7-inches with Google not citing the exact resolution. The top bezel houses an ambient light and color sensor, but no front-facing camera.

On the audio front, Google only notes “full-range speakers for crystal clear sound” for the Home Hub and the standard Far-field microphones. Connectivity, as confirmed by the FCC, includes 802.11b/g/n/ac Wi-Fi in both 2.4GHz and 5.0GHz bands for “high-performance streaming” and Bluetooth support.

The Home Hub is powered by a 15W power adapter that connects via a DC power jack. It weighs 16.9 oz (480g), while dimensions are 7.02-inch (178.5 mm) x 4.55-inch (118 mm) with a 2.65-inch (67.3 mm) depth.

 

OH – and Other stuff

Pixel Smartphones

The Pixel 3 will reportedly boast a 5.5-inch display, a Snapdragon 845 processor, a 12.2-megapixel camera on the rear, dual front-facing cameras (purportedly for better selfies), 4GB of memory, and will reportedly be available in 64GB and 128GB configurations. Naturally, the device will run Android 9 Pie and feature the same fingerprint sensor on the back.

The Pixel 3 XL will reportedly sport a 6.7-inch display with a 1440×2960 resolution, a glass back with a matte finish, and support for wireless charging. Of particular interest is that Pixel 3 XL leaks have shown a device with a notch design, a’la the iPhone X. This shouldn’t come as much of a surprise given that Google has precise guidelines for how Android P should support notch design. Incidentally, the design will still have a “chin” and will not be as edgeless as the iPhone X. Camera wise, the Pixel 3 XL will reportedly be no different than the Pixel 3.

Google Pixel Slate

Word is that the Pixel Slate is a  Chrome OS tablet hybrid–. The device will reportedly include a fingerprint sensor and a leaked marketing image (allegedly) can be seen below. Additionally, rumor has it that the device will boast the same resolution as the Google Pixelbook, will include one USB-C port, and will have memory configurations of 8GB and 16GB. Details regarding the Pixel Slate’s release date and pricing have yet to leak, so we’ll likely have to wait until the official Google event to learn more.

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