Getting ready to launch some branded or unbranded content? Are your KOLs or DOLs “cued in” for the right tone and compliant language? Here are some guidelines to think about as you map your digital strategy and tactical planning. In the digital age, content is king – and the same holds true in healthcare. A […]
Twitter chats have been around for years, but they seem to be increasing with industries like pharmaceutical, education, marketing and new business efforts. For example, see all these chats in the pharma industry. I thought laying down some of the rules and tools for Twitter Chats would be a good start for those just thinking about […]
Influencer marketing has been growing in popularity for the past few years and is becoming a strong player in the marketing tool kit. By using social media listening tools a marketer can identify individuals that will help a brand get the word out. Understanding the online conversation around your brand is vital to choosing the right online influencer. […]
Content marketing can seem a bit of a daunting task at first, but with some planning and a few tips, it can be very rewarding. Content is what keeps your customer engagement alive. It is the heart of your marketing plan. Once you have started pumping out good content, you’ll see an increase in interest […]
You have a blog or a website your promoting and you want to make some real increases in traffic and engagement. If you only have 30 minutes a day to spend on digital marketing what should you do? These 3 areas I believe will be the best bang for your buck. It’s easy for marketers […]
The outlook for digital marketing in 2015 is looking great. But make sure you are following the trends. Digital marketing is constantly evolving – why I love it, and hate it at the same time. The trends are not completely different from the past few years, but some advertisers still seem to ignore them. The top trends in 2015 to […]