social media

Doctors Figure out Medical Mysteries with a Mobile App

By Paul B. Kaiser on April 22, 2017

The Figure 1 app has been labeled the “Instagram for doctors” and has hit 1 million subscribers. Figure 1 is used by doctors and healthcare students from a variety of specialties including medicine, nursing, and dentistry. Figure 1 said its free online mobile tool – used by medical practitioners around the world to share images of patient ailments and seek the opinions of others – has shared its medical images more than 1.5 billion times on its platform. The company estimates two-thirds of North American medical students now use the app, which is also used by institutions.

download Figure 1 on google play — *Click to download*

download figure 1 on itunes — *Click to download*

Doctors can now use direct messaging to their peers

Users typically share images of challenging or classic cases, and often seek help from the Figure1 community about how to treat patients, or even diagnose them. But now doctors can use peer to peer direct messaging for instant commentary and advice. This is a time saving measure and can be a valuable point of care situation.

What about Patient Privacy?

Figure 1 has to make sure patient privacy is a priority for healthcare professionals, and they have designed Figure 1 to maintain privacy.

In a Figure 1 profile, you can identify a name, workplace, and other information about yourself. However, you must remove identifying details related to patients from any case you post. (For example: faces and tattoos.) Click here for more information. There is also an automatic face-blocking feature detects faces and blocks them, and the manual block feature allows you to quickly and easily block anything else that might identify a patient.

Doctors can upload cases with comments and photos.

Once a case is uploaded, a medical officer and team of moderators at Figure 1 perform a review of each case to verify that all identifying information has been properly removed from it before it is shown on Figure 1. However, if you think that a case, comment, or description on Figure 1 may identify a patient (or supplies information that risks identifying the patient), you can report the case, and it will be immediately removed until our medical officer reviews it. Should a case be deemed to potentially identify a patient, Figure 1 will immediately and securely destroy it, and we will alert the healthcare professional who uploaded the case accordingly.

Whats the future for Figure 1?

Now its ambition is to become the dominant online platform for doctors, or “the operating system of health care,” said Boris Wertz, a Vancouver venture capitalist who has backed the company.

The app can be used for teaching, learning and for patient point of care.

Dr Joshua Landy, co-founder of Figure 1, said “you work in teams, you learn in teams, you study in groups and everything is about bouncing the ideas off, learning to see other people’s perspective and learning from your peers.” You will be able to share the knowledge of healthcare professionals through the network but also around the world.

He said that since they started the app in 2013, they have millions of healthcare professionals in 190 countries using it. “The ability to be able to reach out to someone in the moment that you need information and receive it means that you could access this worldwide network of healthcare professionals who are there to help you with your case.” All this provides better patient care, shorter wait times and hopefully lower costs in the healthcare system – in theory. It would be great if patients could share photos with a team of doctors to get insights and diagnosis. Check out the article on apps to connect with your doctor.

The All New Flipboard App has a Smart Magazine

By Paul B. Kaiser on February 8, 2017

“I like it.” Flipboard just rebranded themselves and changed their focus. From what I’ve seen, it looks pretty cool. They have created the smart magazine that gives users more control of their content. What Flipboard is great at is the UX. The functionality of the App is very cool.

These guys set the standard for what cool news could look like but was touched out by the big guys. I’d say they’re back with a new trick. Check them out.

Download on Android

Download on Apple iOS

Below is the announcement and video from Flipboard. The video does a nice job of showing what you can do.

Overview of Flipboard

Getting started with Flipboard

From Flipboard Blog:

Announcing the All-New Flipboard, the Place for All Your Passions

Flipboard 4.0 is a response to our ever-growing ecosystem of publishers, Flipboard Magazines, topics and more. With over 30 million magazines created, thousands of publishers on our platform, and tens of thousands of topics—plus input from social networks like Twitter, YouTube and LinkedIn—we re-imagined Flipboard to more effortlessly get you to the things you love. Long-time readers who follow lots of content should find a more streamlined experience, while new users will be able to dive right into their passions with minimal setup.

At the heart of this edition is the Smart Magazine, a new way to organize the world’s stories, curated by experts and enthusiasts, into continually updating collections that can be personalized by you. Your Smart Magazines have a sleek new ‘shelf space’—the Home carousel—for quick access to important and inspiring content about your passions.

Here’s how it all works:

Swipe left to add a passion to your Flipboard. Let’s say you pick “Photography.”

Now pick what kind of photography you like. In this example, we picked #Leica, #StreetPhotography and a magazine curated by our photo editor called “How to Shoot.” (Please note: General stories about the topic are turned on by default, but you may turn them off at any time to further focus your feed.) Press “Done.” Flipboard will then generate a Smart Magazine just for you, with similar stories clustered together.
You can also build your own Custom Magazine, which allows you to be even more precise about what’s in the content mix. Create a personal or group magazine where you can add your favorite stories, or make a Custom Smart Magazine that includes content from any source, person, publication or even hashtag you like.
Your Home carousel houses up to nine Smart Magazines. Your profile area, located behind your avatar in the top right, hosts everything else you’re following on Flipboard, plus the ability to search our entire platform.
The more you interact with Flipboard, the better your experience will be: the algorithm learns from what you follow, heart and add. Liking great content helps your friends and followers, too, as those stories are more likely to surface to them.
We’ve got even more tips and tricks in this post, including how to further hone your Flipboard and ensure that our system continues to deliver the best possible stories to you.We hope you’ll find the all-new Flipboard to be as multifaceted as you are. As complex humans, our passions define who we are, and your Flipboard is no different.~The Flipboard Team

Technology in the Trump Era

By Paul B. Kaiser on November 10, 2016

As we head out of Obamaville and into the Trump 100 days soon, what is the future of the technology industry? Knowing Trump it could go either way but here is what I know. Please note that I’m more than willing to give Trump time to prove himself, but the signs and things he has said have not been promising.

During the Obama years, Silicon Valley has been an economic and social engine for the digital community. Smartphones and social networks have become as necessity to many and are as important to world business as oil is to the automobile. The big four (Amazon, Apple, Facebook and Google) have become some of the most prosperous and valuable companies on the planet and have given the USA new hope for generating $$ in the USA.

Obama, has undeniably been a active supporter of these digital tools and his administration deferred to the tech industry for advice and consultation. Baring the recent Apple iPhone privacy debate, the tech industry and big government have worked well together. So how will Mr. Trump carry the baton?. “Mr. Trump had few kind words for tech giants during the campaign.”

He promised to “initiate antitrust actions against Amazon, repeatedly vowed to force Apple to make its products in the United States, and then called for a boycott of the company when it challenged the government’s order to unlock a terrorist’s iPhone.” And his immigration plans are dislike by about every company in tech.

Amazon, Apple, Facebook, Google and Microsoft have not commented about Trump’s win, or how the new administration’s stated policy goals would affect their businesses, but it seems clear that a shift is in the wind. For instance, last year, Sundar Pichai, Google’s chief executive, wrote a rebuke to Trump’s plan to ban Muslims from immigrating to the United States. Mark Zuckerberg, Facebook’s co-founder and chief executive, told an audience of developers in April that “instead of building walls, we can help people build bridges.”

Behind closed doors, during the campaign, many tech leaders were positive that their vision would prevail over Trump’s. But when asked about whether they were preparing a strategy to deal with a Trump victory, they did not have an answer. They like many other thought it would never happen.

Among the tech community, there is concern that social media giants, Facebook and Twitter, have helped advance the decline of good and accurate news media. Social media seems to have contributed into the rise of trolling, racism and misogyny that seemed to follow so much of Trump’s campaign.

At the end of the day, I have to imagine that a “mover and shaker” like Trump would want these businesses to succeed and prosper in America. It seems that Trumps business side would rise and squash his inner negativity. Nobody really knows his internet privacy, security positions or technology plans. He barely touched on the issues during the campaign. Privacy and cyber-security aren’t mentioned at all on his website’s positions pages. Everyone buckle up for the ride.

President Obama Stresses Importance of Science and Technology to the Nations Future

Millennials choose Snapchat over Instagram

By Paul B. Kaiser on April 29, 2016

Snapchat swapped places with Instagram and jumps in front.

In November of 2015, Snapchat was the Third Most Popular Social Network Among Millennials. Snapchat, which allows users to send photo messages that automatically delete themselves shortly after being viewed, shocked many when they turned down a $3 billion buyout offer from Facebook last November.

But it’s spring time and for the first time, the messaging app Snapchat is the preferred social network for teens, according to a survey from research firm Piper Jaffray. The survey, which polled 6,500 teens in the U.S., found Snapchat use surged with 28% of them claiming it’s the most important social network. Instagram app was at 27%.

“Snapchat is the preferred social network for teens”

How big is it?

Snapchat has about 60 million total installs, making it larger than Instagram when it sold to Facebook for $1 billion. Of those 60 million installs, Snapchat has about 30 million monthly active users. Fifty-five percent of monthly active users use Snapchat daily. That’s 16.5 million people.

faceswap — **Face swap filter is creepy**

How many snaps?

Snapchat now shares 400 million snaps each day, according to CEO Evan Spiegel, who confirmed the number to TechCrunch. In September, Evan Spiegel announced on the Disrupt stage that the disappearing photo-sharing service was seeing 350 million snaps sent per day, up from 200 million in June.

How much is Snapchat worth?

Snapchat’s $10 billion valuation in the round vaulted Spiegel, 24, and Murphy, 26–who each own an estimated 15% of Snapchat–to a net worth of about $1.5 billion each.

Whats next for Snapchat?

Always a lot of rumors with the stories not disappearing but I think they are just going to make money. NBC just worked a deal with Snapchat, letting them provide video updates of the olympics. Snapchat will present “unique perspectives” from the games via the service’s “live stories.” Snapchat will have an NBC Rio Olympic Discover channel, which are snippets of action with a touch of filters and twists from the service.

Marketing Campaigns

Snapchat and Taco Bell did funny filter today for Cinco de Mayo. They added a filter turning everyones face into a giant taco. While it is a little creepy, it creeped across the web today in large numbers.

Adweek said that Snapchat’s Cinco de Mayo face lens sponsored by Taco Bell today might be up your alley if you ever wondered what its like to put your head in a taco. And for those who plan to get sauced tonight, Taco Bell’s got you covered with a packet of Diablo that promises to “turn up the heat.”

Do you need the App? iOS or Android

Snapchat filters are one of the most popular aspects of the app.

Old People try Snapchat filters

American Idol Makes History

By Paul B. Kaiser on April 7, 2016

Tonight is the last night for American Idol and after 15 years they have definitely left their mark on pop culture. I didn’t watch every season but it was the kind of show you could watch with the family and provided some fun competition. They also made a dent in social media and marketing, by engaging the audience to participate via phones, smartphones, Twitter and downloading from iTunes.

Paul Kai’s Slidely by Slidely Slideshow

American Idol engaged their audience in channels that hadn’t been used before. Voting through your phone and texting was unique and some uncharted territories. Conversations happened online during the live shows.

Text messaging was inspired by Idol.

Texting wasn’t very popular when American Idol started using in 2003, on AT&T only, and the show is credited with helping to increase the popularity of texting.

American Idol Show Facts

The show’s original lineup featured cohosts Ryan Seacrest and Brian Dunkleman and a panel of judges consisting of former pop star Paula Abdul, music producer Randy Jackson, and British music executive Simon Cowell. During the auditions the judges critiqued the performers in a predictable manner: Abdul’s comments were typically sympathetic, Jackson’s humorous, and Cowell’s biting.

The show’s eighth season (2009) saw a number of other changes to the show’s formula, most notably the addition of a fourth judge, songwriter Kara DioGuardi. Judges were also given the power to directly influence the final rounds of competition with the “judges’ save rule,” which allowed the panel to override the votes of the viewing public once per season to give a deserving contestant a second chance. In August 2009 Abdul left the show when contract negotiations with American Idol producers broke down, and she was replaced by Ellen DeGeneres.

Losers

At the conclusion of the ninth season, in May 2010, Cowell left the program, and both DeGeneres and DioGuardi departed later that year. In later seasons Jackson was joined on the judging panel by such musicians as Jennifer Lopez, Steven Tyler (of Aerosmith), Mariah Carey, Keith Urban, Nicki Minaj, and Harry Connick, Jr. In 2014, his last year on the show, Jackson moved into a mentorship role, leaving the judging to Urban, Lopez, and Connick. In 2015 it was announced that the show would end with its 15th season.

Winners

Several winners of the contest became recording sensations, most notably Kelly Clarkson, the winner of season one, and Carrie Underwood, the winner of season four. Other winners included Ruben Studdard, Fantasia Barrino, Jordin Sparks, David Cook, and Kris Allen. Proving that success on the show was not necessarily a prerequisite to success in show business, Jennifer Hudson was voted off in season three but went on to win an Academy Award for her performance in Dreamgirls (2006), and Chris Daughtry, a finalist in season five, scored multiplatinum success with his hard rock band Daughtry. Adam Lambert, the runner-up in season eight, had success as a solo artist and also collaborated with the British rock band Queen, replacing deceased singer Freddie Mercury when the group performed live (as Queen + Adam Lambert).

Trent Harmon singing Chandelier, by Sia

Do Not Follow these Digital Trends or you will be Ahead of the Game

By Paul B. Kaiser on October 26, 2015

I never heard of the Mary Meeker Digital Trends Report, but when I came across it, I have to say it’s pretty impressive. If you’re in advertising/marketing and you have been hiding under a rock, then here is your wake up call from Mary Meeker. Or as Digital Intervention likes to say “buy stock in these company’s now.” Check out her full report here Mary Meeker’s Internet Trends. This is a global view of digital trends and encapsulates the mobile and social industry in

Meeker looks at how people around the world use the Internet, how many are on mobile, how they spend their time online, and which companies and industries stand to gain the most. Below is a segment of her slideshare presentation.

Here’s your to do list for next year in digital and mobile:

Mobile Internet use is growing faster than Internet usage in general: There are 2.8 billion Internet users, up 8 percent from 2014, and 2.1 billion mobile Internet users, an increase of 23 percent.
Mobile data usage rose 69 percent last year, and 55 percent of mobile data traffic is from video.
In 2008, Americans spent 20 minutes a day on average with the mobile Web. This year, they spend close to three hours, more time than they spend on laptops.
The mobile ad industry is still short $25 billion. Mobile commands 24 percent of time spent with media but accounts for only 8 percent of ad dollars spent.
Facebook and Twitter are growing but not like they used to. Revenue per user and monthly user growth is slowing. Facebook revenue per user is at $9.36, up 29 percent over last year, but growth neared 60 percent last year. Year-over-year user growth was 13 percent last quarter, the slowest growth ever.
Twitter revenue per user was $5.14, an increase of 45 percent over last year, whereas growth was 80 percent last year at this time. User growth was 18 percent, down from 25 percent a year ago.
The mobile ad industry as a whole grew 34 percent year over year, while desktop digital advertising only grew 11 percent.
Mobile ads are getting more motion but in short bursts. There are four new styles of ad: Pinterest’s Cinematic Pins, Vessel 5-second video ads, Facebook Carousel ads, Google Local Inventory Ads.
Buy buttons equal optimized for mobile, and they have popped up across Google, Facebook and Twitter.
Vertical screens and vertical content are a big deal now with 29 percent of people’s daily screen time spent looking at smartphones. Five years ago, time spent in front of such vertical-oriented screens was only 5 percent of overall viewing time.
Snapchat is all about vertical ads and says users watch them until the end nine times more frequently than they watch horizontal ads in its app.
Snapchat now has 100 million daily active users, and the app generates 2 billion video views a day. One event like Coachella can draw 40 million video views to Snapchat Live Stories.
Facebook gets 4 billion video views a day, 75 percent of which are from phones.
Pinterest is getting manlier with the number of men’s fashion pins up almost 100 percent over a year ago—car and motorcycle pins were up 120 percent.
Watching video games like it’s TV is becoming a top entertainment choice. Video game streaming site Twitch has 100 million monthly users now, an increase of or 122 percent.
Twitch can draw 1 million viewers at the same time.
Teens continue to be trendsetters. The five most important social networks for U.S. teens, in order, are Instagram, Twitter, Facebook, Snapchat and Tumblr.
E-commerce is starting to pick up, with $300 billion in spending last year representing 9 percent of retail sales. E-sales accounted for less than 1 percent of retail revenue in 1998.
Alibaba, China’s e-commerce giant, has more than $350 billion worth of merchandise on its platform. Amazon has closer to $100 billion worth.
Online, on-demand platforms are growing. Airbnb, for instance, has booked 35 million guests—25 million of those were in the last year. Uber drivers are up sixfold to more than 1 million. Etsy has 1.4 million sellers, up 26 percent.
The average Etsy seller makes $1,400 a year. The average Airbnb host makes $7,700 a year in New York.
China is huge and can be big for content. A documentary about smog, Under the Dome, got 200 million views in three days, and 41 percent came from the messaging app WeChat.
WeChat can be used for government services, too, in China, where it has 550 million users.
India will be the next frontier, opening opportunities for Facebook, YouTube, Twitter, LinkedIn and Amazon.

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