A recent article from Advertising age confirms that banner ads that are bigger are not necessarily better in click through rates. I suspect as they do that dynamic ads and the creativity of the ads are what catch the eye of the web surfer. Read the whole story from AdAge.
A recent study by “Pear Analytics” had the following to say about what is being said on Twitter. The study concluded “that 40.5% of messages published on Twitter are “pointless babble” — a proclamation that fervently circulated the microblogging site this week.To reap its findings, Pear Analytics snapshot Twitter every 30 minutes between 11:00 AM […]
See how the military is using Mobile technology for the health industry.
There are several methods we will look at over the next few weeks to improve your digital marketing campaign across several channels. But the first channel I’d like to talk about is incorporating some mobile marketing into your marketing mix. Mobile marketing is still an uncharted territory, but at the same time, the economy is […]
This is a great article on mobile innovations for the Healthcare industry across the world. With an infrastructure that can deliver information so rapidly, this may indeed be the best medicine. An Environment Ripe for Mobile Health According to Brown, mobile health tools are particularly suited to meet the needs of developing countries. “The thing […]