Although this concept is already employed by consumer brands, it remains innovative and forward-thinking in the pharmaceutical industry. The key challenges stem from issues of authenticity and transparency, which might lead many to reject it outright. Nevertheless, here are the advantages and disadvantages to consider. The emergence of AI-generated influencers in industries such as the […]
Getting ready to launch some branded or unbranded content? Are your KOLs or DOLs “cued in” for the right tone and compliant language? Here are some guidelines to think about as you map your digital strategy and tactical planning. In the digital age, content is king – and the same holds true in healthcare. A […]
I’m often asked, “what types of insights can we deem from social listening”? And “what do we do with those insights”? So, here’s a breakdown of 5 effective ways to turn social intelligence insights into actionable strategies and tactics for pharmaceutical brands: 1. Deep Market Understanding 2. Targeted Messaging & Campaigns 3. Identify Influencers & […]
Generative Artificial Intelligence (AI) is revolutionizing the way clinical trials are conducted, offering novel solutions to streamline processes, enhance data analysis, and improve patient outcomes. By leveraging advanced algorithms, Generative AI can generate synthetic data, simulate patient responses, and optimize trial designs. This technology holds the potential to accelerate the development of new therapies and […]
If you are new to social listening for your brand, here are some of the high-level insights you should consider for the report. Social listening involves tracking, analyzing, and gaining insights that can help with responding to conversations or developing your strategy for “market shaping” your brand. Social listening = Market research! This strategic approach […]
