Category Archives: Pharmaceutical

5 Effective Ways to Turn Social Intelligence Insights into Actionable Strategies and Tactics for Pharmaceutical Brands

I’m often asked, “what types of insights can we deem from social listening”? And “what do we do with those insights”? So, here’s a breakdown of 5 effective ways to turn social intelligence insights into actionable strategies and tactics for pharmaceutical brands: 1. Deep Market Understanding 2. Targeted Messaging & Campaigns 3. Identify Influencers & […]

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How will AI affect clinical trial research?

Generative Artificial Intelligence (AI) is revolutionizing the way clinical trials are conducted, offering novel solutions to streamline processes, enhance data analysis, and improve patient outcomes. By leveraging advanced algorithms, Generative AI can generate synthetic data, simulate patient responses, and optimize trial designs. This technology holds the potential to accelerate the development of new therapies and […]

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10 Insights to consider for your social listening reports on your brand

If you are new to social listening for your brand, here are some of the high-level insights you should consider for the report. Social listening involves tracking, analyzing, and gaining insights that can help with responding to conversations or developing your strategy for “market shaping” your brand. Social listening = Market research! This strategic approach […]

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