Although this concept is already employed by consumer brands, it remains innovative and forward-thinking in the pharmaceutical industry. The key challenges stem from issues of authenticity and transparency, which might lead many to reject it outright. Nevertheless, here are the advantages and disadvantages to consider. The emergence of AI-generated influencers in industries such as the […]
The past year I have been so focused on how AI can help ME, that I thought I would look at how it can help other people. Particularly people with disabilities. So after some research, I’ve found some of the ways that AI is helping other people. In recent years, artificial intelligence (AI) has emerged […]
Getting ready to launch some branded or unbranded content? Are your KOLs or DOLs “cued in” for the right tone and compliant language? Here are some guidelines to think about as you map your digital strategy and tactical planning. In the digital age, content is king – and the same holds true in healthcare. A […]
“Omniverse” – a cross between Metaverse and Omnichannel? Well kinda. We have a new buzzword, and it’s going to be really “GIANT”. Technically the term has been around for a few years, but it’s making some new waves. Last year, Nvidia CEO Jensen Huang said, “Omniverse or the Metaverse is going to be a new economy that […]
How Chatbots Work Imagine you’re talking to a robot friend who can understand and respond to what you’re saying. This robot friend is called a chatbot. When you ask it a question or tell it something, the chatbot listens, thinks about what you’ve said, and then searches its big book of knowledge or rules to […]
