Although this concept is already employed by consumer brands, it remains innovative and forward-thinking in the pharmaceutical industry. The key challenges stem from issues of authenticity and transparency, which might…
The past year I have been so focused on how AI can help ME, that I thought I would look at how it can help other people. Particularly people with…
Getting ready to launch some branded or unbranded content? Are your KOLs or DOLs "cued in" for the right tone and compliant language? Here are some guidelines to think about…
"Omniverse" - a cross between Metaverse and Omnichannel? Well kinda. We have a new buzzword, and it's going to be really "GIANT". Technically the term has been around for a…
How Chatbots Work Imagine you're talking to a robot friend who can understand and respond to what you're saying. This robot friend is called a chatbot. When you ask it…