A new study from Tech.co reveals exactly what you already knew. Yes, social media has become your new friend. Not only an increase in usage, but also new sign-ups. But its not just COVID that
It should be no surprise that when US consumers started spending more time at home during the pandemic, they also started surfing social media more. This not only dramatically increased usage, but it also provided
If you asked me a year ago if doctors would be on TikTok I would have said no, and yet here we are with TikTok doctor and nurse stars. Now this is not serious medical
Imagine you wake up one day and all the business, marketing and live events you are gone. Before COVID (BC) communication and human engagement was a mix if in-person interaction plus other marketing channels supporting
Every year we have to predict the future, but honestly the top 3 things are already happening. They will just gain more popularity and traction for marketers. While content still rules, and how it is
The dreaded question of ROI in social media is not much different than any traditional marketing campaign. The same culprits, brand awareness, engagement and acquisition, all drive the understanding of a successful campaign. But in