Category Archives: Influencer Marketing

AI-generated influencer

Are AI-generated influencers a good idea?

Although this concept is already employed by consumer brands, it remains innovative and forward-thinking in the pharmaceutical industry. The key challenges stem from issues of authenticity and transparency, which might lead many to reject it outright. Nevertheless, here are the advantages and disadvantages to consider. The emergence of AI-generated influencers in industries such as the […]

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Level Up Your Influence: How AI Can Supercharge Your YouTube Videos

Artificial Intelligence (AI) is revolutionizing the way content is created, distributed, and consumed on platforms like YouTube, offering influencers unprecedented opportunities to enhance their videos and engagement strategies. By leveraging AI, influencers can not only streamline their content creation process but also gain deeper insights into their audience’s preferences, optimize their content for better visibility, […]

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influencer marketing

Influencer marketing – Does it work?

Social media has undoubtedly become an integral part of our lives, and influencer marketing has exploded along with it. People turn to their favorite Instagram, Twitter and YouTube stars for advice and recommendations. That may be anything from purchases to medical advice. These influencers are trusted by millions of consumers, and any good marketers are using them in […]

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digital marketing

DMWF North America is almost upon us

The Digital Marketing World Forum (#DMWF) is September 11th and 12th this year and it looks like an excellent lineup of speakers. Check out who will be attending. The conference explores the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, […]

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Influencer marketing is here to stay

Influencer marketing has been growing in popularity for the past few years and is becoming a strong player in the marketing tool kit. By using social media listening tools a marketer can identify individuals that will help a brand get the word out. Understanding the online conversation around your brand is vital to choosing the right online influencer. […]

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