Category Archives: analytics

Social media ROI

Measuring 101 for Social Media Campaigns

The dreaded question of ROI in social media is not much different than any traditional marketing campaign. The same culprits, brand awareness, engagement and acquisition, all drive the understanding of a successful campaign. But in reality there are many more aspects to support that success story. There is follower growth which is very easy to […]

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social media analytics

Social Media Analytics

Having the right social media analytics is vital to your measuring the success. Social media analytics is about gathering data from your accounts and campaigns, and then using it to track and improve performance. Below is a look at the various analytics that each of the major networks offer. Facebook analytics Marketers who run a¬†Facebook […]

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social media analytics

Social Media Analytics Tools and Reporting

If you have ever wondered how effective your engagement is doing on Twitter, I have some tools for you to check out. And if you’re running campaigns or researching on Twitter there are some phenomenal FREE tools. And wrapping that all up for a report to your client is vital. First off, if you want […]

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How Digital Marketing Really Works

Clicks, Clicks, Clicks… In case you have wondered about the magic behind making your business go from zero to 100 overnight, then this video shows you how digital marketing data is computed. Who is your audience? Where do they reside geographically? The mastermind behind this internet strategy was not born yesterday. Or were they?¬† Watch […]

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Topline Considerations for Digital Campaigns

If your a small business or marketer working with a digital agency, here are some of the important elements you and the team should be thinking.Like any marketing initiative it’s about defining the vision, the key objectives, goals and target demographic of your business. With digital marketing you should also be thinking about user experience, the online engagement experience, […]

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Show me the ROI – Social Media Engagement

It’s always the big question – “what’s the ROI on that program?” Granted, it is the bottom line of any marketing program and always has been. While certain “old school” direct mail programs were easier to track, channels like TV and radio were not. So what can you do to put some revenue around your social […]

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