Influencer marketing has been growing in popularity for the past few years and is becoming a strong player in the marketing tool kit. By using social media listening tools a marketer can identify individuals that will help a brand get the word out. Understanding the online conversation around your brand is vital to choosing the right online influencer. […]
Retargeting ads are nothing new at this point of online marketing, but following the basics of marketing principles will get you higher returns. Don’t get caught up in the technology of it all. It’s still about targeting your audience, segmenting them correctly, and delivering he right message at the right time. Once set up correctly, […]
You have a blog or a website your promoting and you want to make some real increases in traffic and engagement. If you only have 30 minutes a day to spend on digital marketing what should you do? These 3 areas I believe will be the best bang for your buck. It’s easy for marketers […]
How do you engage your audience on Twitter? Are you just sending random factoids? Get your audience involved and communicating. Make it more than a newsfeed! Hashtags are not going away. Using hashtags for your brand or digital campaign should be part of most strategies. Make sure you understand the power of the hashtag. […]