If you are new to social listening for your brand, here are some of the high-level insights you should consider for the report. Social listening involves tracking, analyzing, and gaining insights that can help with responding to conversations or developing your strategy for “market shaping” your brand. Social listening = Market research! This strategic approach […]
Bluesky and Threads represent the evolving landscape of social media, each offering distinct visions of what online social interaction could look like in the future. Their emergence is a response to the growing demand for alternatives to established platforms like Twitter and Instagram, with each aiming to address various concerns and desires of today’s digital […]
Artificial Intelligence (AI) is revolutionizing the way content is created, distributed, and consumed on platforms like YouTube, offering influencers unprecedented opportunities to enhance their videos and engagement strategies. By leveraging AI, influencers can not only streamline their content creation process but also gain deeper insights into their audience’s preferences, optimize their content for better visibility, […]
It should be no surprise that when US consumers started spending more time at home during the pandemic, they also started surfing social media more. This not only dramatically increased usage, but it also provided a boost to engagement on these platforms. The coronavirus has pushed us into virtual worlds and increased the popularity of […]
Businesses are going to become more reliant than ever on their digital strategy, since face to face is on pause. In some cases it might be the deciding factor in whether they make it through the pandemic. We dont know what the new marketing landscape will look like exactly, but its sagfe to say that as […]
Imagine you wake up one day and all the business, marketing and live events you are gone. Before COVID (BC) communication and human engagement was a mix if in-person interaction plus other marketing channels supporting their efforts. From an SEO standpoint, last week SEO companies saw huge drops in organic traffic for most industries we […]