Category Archives: Pharmaceutical

Mobile Phones Drive Health Innovation

This is a great article on mobile innovations for the Healthcare industry across the world. With an infrastructure that can deliver information so rapidly, this may indeed be the best medicine. An Environment Ripe for Mobile Health According to Brown, mobile health tools are particularly suited to meet the needs of developing countries. “The thing […]

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Wow – More transparency in Pharma

“Instead of focusing solely on ROI as a metric for successful PR, Susman suggested the addition of an ROR metric: return on reputation.” At a PR Summit held at Pfizer HQ Sally Susman pointed out due to the negative impression that pharma has on the average person, it makes it difficult to promote anything from […]

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WOW – Total transparency gets UCB great info

Very Interesting news from UCB. First I have heard of this strategy. MM&M reports an interesting partnership that is a Win-Win. UCB announced a partnership with PatientsLikeMe.com to launch an epilepsy-focused patient community, and will report adverse events to the FDA through round-the-clock surveillance. The Belgium and Cambridge, MA-based biopharma said in a release that […]

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