Category Archives: ROI

social media analytics

Social Media Analytics Tools and Reporting

If you have ever wondered how effective your engagement is doing on Twitter, I have some tools for you to check out. And if you’re running campaigns or researching on Twitter there are some phenomenal FREE tools. And wrapping that all up for a report to your client is vital. First off, if you want […]

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Increased ROI with Retargeting Ads

Retargeting ads are nothing new at this point of online marketing, but following the basics of marketing principles will get you higher returns. Don’t get caught up in the technology of it all. It’s still about targeting your audience, segmenting them correctly, and delivering he right message at the right time. Once set up correctly, […]

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Show me the ROI – Social Media Engagement

It’s always the big question – “what’s the ROI on that program?” Granted, it is the bottom line of any marketing program and always has been. While certain “old school” direct mail programs were easier to track, channels like TV and radio were not. So what can you do to put some revenue around your social […]

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