Social media has undoubtedly become an integral part of our lives, and influencer marketing has exploded along with it. People turn to their favorite Instagram, Twitter and YouTube stars for advice and recommendations. That may be anything from purchases to medical advice. These influencers are trusted by millions of consumers, and any good marketers are using them in […]
Twitter chats have been around for years, but they seem to be increasing with industries like pharmaceutical, education, marketing and new business efforts. For example, see all these chats in the pharma industry. I thought laying down some of the rules and tools for Twitter Chats would be a good start for those just thinking about […]
Influencer marketing has been growing in popularity for the past few years and is becoming a strong player in the marketing tool kit. By using social media listening tools a marketer can identify individuals that will help a brand get the word out. Understanding the online conversation around your brand is vital to choosing the right online influencer. […]
If you have ever wondered how effective your engagement is doing on Twitter, I have some tools for you to check out. And if you’re running campaigns or researching on Twitter there are some phenomenal FREE tools. And wrapping that all up for a report to your client is vital. First off, if you want […]
Tonight is the last night for American Idol and after 15 years they have definitely left their mark on pop culture. I didn’t watch every season but it was the kind of show you could watch with the family and provided some fun competition. They also made a dent in social media and marketing, by […]
You have a blog or a website your promoting and you want to make some real increases in traffic and engagement. If you only have 30 minutes a day to spend on digital marketing what should you do? These 3 areas I believe will be the best bang for your buck. It’s easy for marketers […]