Author Archives: Paul B. Kaiser

tweet chat

Twitter Chat Rules & Tools for Beginners

Twitter chats have been around for years, but they seem to be increasing with industries like pharmaceutical, education, marketing and new business efforts. For example, see all these chats in the pharma industry. I thought laying down some of the rules and tools for Twitter Chats would be a good start for those just thinking about […]

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macbook pro touch bar

The Touch Bar Whisperer – Apples Quiet Giant

In 2016, Apple updated their MacBook Pro lie of laptops and with it came the infamous “touch bar” which replaced the function keys at the top of the keyboard. The MacBook Pro’s were updated in 2017, and with it came even more Apps that worked with the touch bar. The usual suspects like iMovie, Final […]

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WWDC18 – Notes to Self

  No Mac hardware 🙁     Everything below will be out in the fall. Final thoughts from Tim Cook   3:07 EST – Lot of Mac talk here   2:52 EST – New NEWS and Stocks to the Mac Dark Mode Developer – oooohhhhh   New Dark Mode   Mojave – The dessert OS […]

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digital strategy

Digital Strategies to put in your 2019 Marketing Plan

While there are many digital strategies for marketers, the ones that stand out, are rare the ones remembered. Your clients want to use the tried and true, but they always ask for the “innovative” tactic every year. However, innovative needs to provide ROI. Here are a few strategies (that don’t have the word blockchain in the title) […]

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facebook thumbs

Facebook or not to Facebook – that is the question

In recent weeks the Facebook scandal has made people rethink their purpose and desire to be on Facebook, or any social media for that matter. But I’m here to give you a digital intervention. I feel your anger and frustration. And I considered heavily to delete my account as well. Not because of the scandal so […]

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Influencer marketing is here to stay

Influencer marketing has been growing in popularity for the past few years and is becoming a strong player in the marketing tool kit. By using social media listening tools a marketer can identify individuals that will help a brand get the word out. Understanding the online conversation around your brand is vital to choosing the right online influencer. […]

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