Category Archives: 2024

AI Chatbots, Gemini, and ChatGPT – Simply Explained

How Chatbots Work Imagine you’re talking to a robot friend who can understand and respond to what you’re saying. This robot friend is called a chatbot. When you ask it a question or tell it something, the chatbot listens, thinks about what you’ve said, and then searches its big book of knowledge or rules to […]

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5 Effective Ways to Turn Social Intelligence Insights into Actionable Strategies and Tactics for Pharmaceutical Brands

I’m often asked, “what types of insights can we deem from social listening”? And “what do we do with those insights”? So, here’s a breakdown of 5 effective ways to turn social intelligence insights into actionable strategies and tactics for pharmaceutical brands: 1. Deep Market Understanding 2. Targeted Messaging & Campaigns 3. Identify Influencers & […]

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How will AI affect clinical trial research?

Generative Artificial Intelligence (AI) is revolutionizing the way clinical trials are conducted, offering novel solutions to streamline processes, enhance data analysis, and improve patient outcomes. By leveraging advanced algorithms, Generative AI can generate synthetic data, simulate patient responses, and optimize trial designs. This technology holds the potential to accelerate the development of new therapies and […]

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10 Insights to consider for your social listening reports on your brand

If you are new to social listening for your brand, here are some of the high-level insights you should consider for the report. Social listening involves tracking, analyzing, and gaining insights that can help with responding to conversations or developing your strategy for “market shaping” your brand. Social listening = Market research! This strategic approach […]

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AI Revolutionizing Healthcare: ChatGPT Leading the Charge

In a groundbreaking development poised to revolutionize the healthcare landscape, Artificial Intelligence (AI) technology, particularly ChatGPT, is spearheading transformative changes. From streamlining administrative tasks to enhancing patient care and diagnosis, the integration of AI is reshaping traditional healthcare paradigms. With the advent of AI-driven solutions, the healthcare industry is experiencing unprecedented efficiency gains. ChatGPT, a […]

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The social media platform replacements

Bluesky and Threads represent the evolving landscape of social media, each offering distinct visions of what online social interaction could look like in the future. Their emergence is a response to the growing demand for alternatives to established platforms like Twitter and Instagram, with each aiming to address various concerns and desires of today’s digital […]

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