Category Archives: b2c

Click-Happy Tweeters View Ads Twice as Much

A recent study revealed that “Twitter users are nearly twice as likely to click on internet ads, review products online and visit advertiser and company profiles than those who use only traditional social networks, such as MySpace or Facebook, according to a study from media research firm Interpret, LLC(via paidcontent.org).” I’m a little skeptical to the findings, […]

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Build it and they will come?

Well it seems so, all the web 2.0 technologies everyone has been talking about are making a clear impression with people. Technologies like video sharing, blogs, and social marketing are making its mark with consumers. eMarketer just published these numbers below. A lot of these techniques all make for a better user experience, and as […]

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Social Media Budget Allocation and B2B – B2C Solutions

You certainly don’t have to search far to find information and case studies on Social Media. Everyday new articles are published telling us why we should use Social Media and how great it is. I can tell you for every success story there are 2 failures. However, in the long run, social media is probably […]

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