In the MomentGeo targeting and location-based engagements offer a new way for consumers to engage with brands and products and for brands to connect with consumers—in the moment. We define location-based engagement as: Any action a consumer takes to connect or interact with a specific geographic place via their mobile device. The consumer and venue […]
Digital strategists and marketing teams dream of creating the perfect cohesive multi-channel program from the ground up. However, the reality is that we are integrating tactics into an existing communications strategy more often than not. Here are 6 Ways to Integrate Social Media into your Existing Marketing You can not only create popular social platforms like Facebook, […]
SXSW is around the corner and 50,000 of my closest digital friends will be enjoying Austin, TX. Get Psyched. SXSW kicks off this upcoming week and it will be the largest gathering yet. Here are a few fun facts you might want to know about the Austin, Texas-based celebration of all things music, film, and interactive. 1. SXSW […]
At Digital Intervention we found these latest stats on social media. You cant help wonder with all that chatter, is anyone saying anything worthwhile? It may not be what they are saying but how they are connecting with one another. 695 MILLION – Number of Facebook users.148+ MILLION – Number of Linkedin users.140 MILLION – Number of tweets created each […]
Hooray 4 Foursquare. This should be a nice feature for small business owners. Keep it coming. The best feature seems to be for the to the business page experience. You can now have entire teams of people manage the same page. Foursquare introduced a new tool to enable brands to add multiple page “managers” to a page’s […]