In case you have wondered about the magic behind making your business go from zero to 100 overnight, then this video shows you how digital marketing data is computed. Who is your audience? Where do they reside geographically?
The mastermind behind this internet strategy was not born yesterday. Or were they?
You have a blog or a website your promoting and you want to make some real increases in traffic and engagement. If you only have 30 minutes a day to spend on digital marketing what should you do? These 3 areas I believe will be the best bang for your buck. It’s easy for marketers to just say “engage your customer”, “optimize” and build a “conversion strategy”. But it always seems to get lost in the mix of digital strategies. Six months after the digital strategy was developed, are marketers still following the plan? Or are they just trying to get something live. We’ve all been there. So go back to the basics. Look at the content you have developed or already have in your arsenal and then – Fine Tune!
SEO optimization might be the single best area you can focus on. The more you optimize, the more of your audience you reach. And not the masses, but the people who are your customers. We’re spear fishing here, not throwing out a net. Know your audience, where they live and go fishing.
The SEO specialist on your team should ensure your content is optimized with focus keywords, Google-friendly HTML formatting, and a URL structure that correlates with your product keywords. Use hyphens, not underscore. No caps in the url. Optimize images with alt tags. These are all things your SEO speialist (or you) should be focusing on when publishing.
The best way to track and measure SEO is predominately held in Google Analytics. But there are some easy tests you should be performing such as:
3. Engage with your followers
Social media is a way for your startup to interact with current and future customers. Leverage your followers and make them feel like valuable members of your brand. Find out which social platforms your customers are on and build out a content schedule – be frequent and consistent with your message. As you can imagine the big 6 are FaceBook, Twitter, LinkedIn, Instagram, YouTube and Pinterest. But it totally depends on your audience.
Lastly, nothing you try is a failure. Every attempt is a learning so do not hide from failures. Strategically approach these as opportunities to win over customers with good customer service and express your brand’s long-term vision as frequently as possible.
“Email is still the number one method of engagement”
- The total number of worldwide email accounts is expected to increase to over 4.3 billion accounts by year-end 2016. (Radicati Group)
- It’s projected that in 2014, 191.4 billion emails will be sent and received each day with about 108 billion of those being from the business sector. (Radicati Group)
- 78% of marketing emails are sent to a personal email account. (ChoozOn)
If you have a little money this may be for you.I’m sure you’ve heard about blogging but before you just dismiss it as something nerds do, think again. This is your “Owned Media” and you control the message.
As of February 2014, there were approximately:
There are 8 new posts to WordPress every second!
You get the picture. However, what you may not know is that a blog can also be a very powerful marketing tool for your business, and provide value and validity to your brand.
What it will do for marketing? – A good blog can:
Blogs are conversational in nature, opinionated and sometimes controversial. You can throttle the level engagement with your writing style. More importantly it can continue the conversation and support your marketing efforts in a way that other formats can’t.
A “blog” (derived from the term “web log”) is basically just a website with two key differences: First, it’s extremely easy to add information to it. A blog is like an online journal, so you just log in, type your story, post it, and you’re officially a blogger! Second, you can add a simple little feature that automatically tells a whole bunch of other websites that you’ve made an update to your blog – every time you make a change.
Excited yet? You should be–blogging’s not just a winning strategy, it’s also a lot of fun! The beauty of blogging is that you can easily incorporate it into your daily schedule of tasks. You can even blog when you’re on the road.
Ready to get started? What does it take to become a really successful blogger?
Check out David Risleys’ Coffee Break Blogging if you want to start one or market one.