Tag Archives: marketing

5 Effective Ways to Turn Social Intelligence Insights into Actionable Strategies and Tactics for Pharmaceutical Brands

I’m often asked, “what types of insights can we deem from social listening”? And “what do we do with those insights”? So, here’s a breakdown of 5 effective ways to turn social intelligence insights into actionable strategies and tactics for pharmaceutical brands: 1. Deep Market Understanding 2. Targeted Messaging & Campaigns 3. Identify Influencers & […]

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Influencer marketing is here to stay

Influencer marketing has been growing in popularity for the past few years and is becoming a strong player in the marketing tool kit. By using social media listening tools a marketer can identify individuals that will help a brand get the word out. Understanding the online conversation around your brand is vital to choosing the right online influencer. […]

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retrgeting

Increased ROI with Retargeting Ads

Retargeting ads are nothing new at this point of online marketing, but following the basics of marketing principles will get you higher returns. Don’t get caught up in the technology of it all. It’s still about targeting your audience, segmenting them correctly, and delivering he right message at the right time. Once set up correctly, […]

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content strategy

5 Ways to Keep Your Content Marketing Fresh

Content marketing can seem a bit of a daunting task at first, but with some planning and a few tips, it can be very rewarding. Content is what keeps your customer engagement alive. It is the heart of your marketing plan. Once you have started pumping out good content, you’ll see an increase in interest […]

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podcasting

Podcasting for business and culture at Bell Labs

On Thursday night (5/4/17) Bell Works in Holmdel NJ will host a special event featuring a panel event on podcasting and the effects on business and culture. Podcasting has quickly become a powerful tool for businesses to market themselves and for people to reinvent themselves. If you don’t know what podcasting is yet, check out my […]

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