Author Archives: Paul B. Kaiser

linkedin office and logo

LinkedIn is a healthy marketing strategy?

Businesses are going to become more reliant than ever on their digital strategy, since face to face is on pause. In some cases it might be the deciding factor in whether they make it through the pandemic. We dont know what the new marketing landscape will look like exactly, but its sagfe to say that as […]

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digital transformation

Digital Marketing Transformation in the COVID-19 Era

Imagine you wake up one day and all the business, marketing and live events you are gone. Before COVID (BC) communication and human engagement was a mix if in-person interaction plus other marketing channels supporting their efforts.  From an SEO standpoint, last week SEO companies saw huge drops in organic traffic for most industries we […]

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COVID Diaries

The COVID19 Year – Week of 3/29 – 4/4/2020

Here is how my week went visually through photos. Sunday March 29th – Elton John and Lizzo are Zooming Launched the family TikTok Monday March 30th –Google asks me if I have symptoms. Thank you Google, but I’m fine. Tuesday March 31st – Lexi gets Booped and a Pink Ribbon April 1st – I take […]

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