Author Archives: Paul B. Kaiser

digital transformation

Digital Marketing Transformation in the COVID-19 Era

Imagine you wake up one day and all the business, marketing and live events you are gone. Before COVID (BC) communication and human engagement was a mix if in-person interaction plus other marketing channels supporting their efforts.  From an SEO standpoint, last week SEO companies saw huge drops in organic traffic for most industries we […]

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COVID Diaries

The COVID19 Year – Week of 3/29 – 4/4/2020

Here is how my week went visually through photos. Sunday March 29th – Elton John and Lizzo are Zooming Launched the family TikTok Monday March 30th –Google asks me if I have symptoms. Thank you Google, but I’m fine. Tuesday March 31st – Lexi gets Booped and a Pink Ribbon April 1st – I take […]

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2020 social media

Effective Social Media Trends in 2020

Every year we have to predict the future, but honestly the top 3 things are already happening. They will just gain more popularity and traction for marketers. While content still rules, and how it is delivered is important, what is still missing, and matters most in my mind is “what is the data telling us?” […]

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baby meme

To Meme or Not to Meme?

The Most Popular Memes The most popular memes have been spotted in every corner of the internet. Whether they started on a message board or a social network, these favorites have a track record of making people laugh and helping them relate to their peers. Some of the most popular memes of all time include: […]

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podcast

Medical Podcasts have come of Age – A Few Top Picks

Whether you are an experienced practitioner in your specialty or an aspiring medical student on a lean budget, you have one big thing in common: you’re really busy. With such a busy schedule, have you ever considered listening to medical podcasts to stay up to date and maximize your efficiency? The booming popularity of podcasts over […]

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