For all the hype, the Google hardware launch this Tuesday is on the light side as far as I’m concerned. Unless there are some surprises, we are talking about a phone that looks the same, a tablet/pixel book, a Google Home Hub, a charging stand, and maybe some earphones – maybe. I think it’s a […]
While there are many digital strategies for marketers, the ones that stand out, are rare the ones remembered. Your clients want to use the tried and true, but they always ask for the “innovative” tactic every year. However, innovative needs to provide ROI. Here are a few strategies (that don’t have the word blockchain in the title) […]
SXSW 2018 is in full swing in Austin, and from what I can tell the “experiential” factor tops the interactive cake. I mean they have built sets, taken over houses, and created mind-blowing events before, but these three interactive promotions below are incredible. They have taken the 5 senses and added a sixth – “mind […]
The number of innovations displayed at CES is never in shortage. So I’m highlighting only a few in this article with some links to the top winners. The bottom line is if you can imagine adding the internet to any type of gadget, it’s happening. Some very cool healthcare gadgets, enhanced VR and of […]
Today is International Women’s Day, which is shining a spotlight on the achievements of women around the world and a chance for organizations across the globe to show support for women’s advancement. We’re taking a look at women in tech. The organizers of the Women’s March on Washington have created “The Day Without a Woman,” a […]
Apple invested a lot of time and money into their new TV ads. All the ads are in support of the Apple Watch and have some big star power to promote the Watch and new Apple TV ad “look”. Apple always has a unique “look and feel” to their ads and this time is no […]