Category Archives: emarketing

Tweaking your website on a regular basis

It is so important to keep your website fresh and up to date. If you ant your visitors to come back, they need something to come back to. People ask me what should I change on the site on a regular basis. Below are some general rule to follow. Remember you need to analyze your […]

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Using SMS in your marketing mix

Incorporating SMS (texting) into your marketing mix is a great way to stay in touch with your customers. For retail business owners it is a great way to send out company notifications, upcoming sales, contests or coupons. For professional services such as doctors, dentists, lawyers, etc, SMS can be utilized as a great way to […]

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WOW – Total transparency gets UCB great info

Very Interesting news from UCB. First I have heard of this strategy. MM&M reports an interesting partnership that is a Win-Win. UCB announced a partnership with PatientsLikeMe.com to launch an epilepsy-focused patient community, and will report adverse events to the FDA through round-the-clock surveillance. The Belgium and Cambridge, MA-based biopharma said in a release that […]

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Empower your small business with social media

The numbers speak for themselves. Social media is becoming a powerful tool for small businesses. See full story. Besides building your brand recognition, there are tactical strategies to increase your business. Ad Age offered five tips for marketing on social media platforms: • Track sales made on social media.• Don’t use Twitter as Facebook (and […]

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Email Marketing and List-Building Tips

Here are some good tips for email marketing and your list-building efforts. It is a great tactic for businesses to have an ongoing CRM (customer relationship marketing) program, whether its an email or enewsletter. 1. Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter […]

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