Having the right social media analytics is vital to your measuring the success. Social media analytics is about gathering data from your accounts and campaigns, and then using it to track and improve performance. Below is a look at the various analytics that each of the major networks offer. Facebook analytics Marketers who run a Facebook […]
The Digital Marketing World Forum (#DMWF) is September 11th and 12th this year and it looks like an excellent lineup of speakers. Check out who will be attending. The conference explores the latest trends & strategies within Digital Marketing and covering Digital Marketing Technologies, Virtual Reality, Artificial Intelligence, Influencer Marketing, UX, CX, eCommerce, Content Marketing, Data, […]
Twitter chats have been around for years, but they seem to be increasing with industries like pharmaceutical, education, marketing and new business efforts. For example, see all these chats in the pharma industry. I thought laying down some of the rules and tools for Twitter Chats would be a good start for those just thinking about […]
While there are many digital strategies for marketers, the ones that stand out, are rare the ones remembered. Your clients want to use the tried and true, but they always ask for the “innovative” tactic every year. However, innovative needs to provide ROI. Here are a few strategies (that don’t have the word blockchain in the title) […]
In recent weeks the Facebook scandal has made people rethink their purpose and desire to be on Facebook, or any social media for that matter. But I’m here to give you a digital intervention. I feel your anger and frustration. And I considered heavily to delete my account as well. Not because of the scandal so […]
Influencer marketing has been growing in popularity for the past few years and is becoming a strong player in the marketing tool kit. By using social media listening tools a marketer can identify individuals that will help a brand get the word out. Understanding the online conversation around your brand is vital to choosing the right online influencer. […]