Why do seniors struggle with tech? The fact is in the next 5 years, there will be more seniors using smartphones, iPads, and social networks, than those under the age of 50. As innovation and tech continue to immerse us in gadgets, apps and phones, some consumers struggle to keep up. It’s not like new gadgets come […]
As more and more social media networks emerge, they don’t simply launch and hope for the most visitors. They need to be targeted and fill an unmet need with their audience. Ongoing engagement has never been more important in order to keep users coming back. The biggest differentiators are gender and age. Coupled with those […]
Linkedin in easy to figure out – It’s all about connecting the Influencers. Content is king and engagement is rising fast on LinkedIn, as the social network becomes a total content destination. The social network also attracts a high-income and highly educated persona. And it has a big international presence. All these factors make LinkedIn compelling to […]
Here are the top 15 Most Popular Social Networking Websites for June. These are derived from eBizMBA Rank which is a continually updated average of each website’s Alexa Global Traffic Rank, and U.S. Traffic Rank from both Compete and Quantcast.” http://www.ebizmba.com/articles/social-networking-websitesVK is the largest European social network with over a 100 million active users. http://vk.com/about […]
We have become infatuated by taking “selfies”. “Selfie” was named the word of 2013 by the Oxford English dictionary. What does our culture’s obsession with selfies say about us? Why do you take selfies? Self-image is an important aspect of social acceptance. It’s not always in a narcissistic way. This is how we define ourselves, and present […]
Ironically, in an age where we seem to worry about online privacy and our accounts being hacked into, we also seem to be willing to divulge certain information on social networks. I believe we think that when we are on our “personalized networks” (facebook, twitter, etc..) we tend to forget that the world is watching. Whether or […]