Catch the Wave – Googling at Google

Google is a great company because it can brainstorm new ideas and concepts that make sense. Although, it is a money machine, Google manages to keep a personal touch in their aura. Their next invention, or should we say re-invention is on the brink of creativity. Im hoping they don’t take over the world. We should look for good things from Google Wave.

Good article; http://tinyurl.com/m8utn4

The company is announcing Google Wave, a new service which–well, it’s one of the most ambitious services that Google or anyone else has cooked up? How ambitious? Project leader Lars Rasmussen says that it began with the question “What might e-mail look like if it were invented today?” And that bold idea seems like it’s understating Wave’s audacity, if anything.

I’m not sure if I can describe Wave in one coherent sentence. It:

  • Is a service that looks like a rich piece of client software;
  • Behaves like sophisticated threaded e-mail;
  • Acts like IM when multiple collaborators are online at once.
  • Is one of the most real-time collaborative tools I’ve ever seen.
  • Has revision marking and versioning for workgroup editing.
  • Has instant photo sharing.
  • Allows its functionality to be embedded into blogs and social networks;
  • Can serve as a container for OpenSocial applications;
  • Has what Google says is a revolutionary spell checker;
  • Comes in mobile flavors for Android and iPhone;
  • Is an open-source project that lets developers write both Wave extensions (we saw one that grabs tweets and brings them into Wave) and their own servers (which can talk to other Wave servers).

Paul B. Kaiser

An experienced and innovative digital marketer that has an outstanding background in all facets of multi-channel marketing that ranges from strategic planning, brand marketing, social media enthusiast to digital consulting for business.