“Instead of focusing solely on ROI as a metric for successful PR, Susman suggested the addition of an ROR metric: return on reputation.”
At a PR Summit held at Pfizer HQ Sally Susman pointed out due to the negative impression that pharma has on the average person, it makes it difficult to promote anything from the company, whether it be a product, healthy living or prevention. Speaking at a PR summit at Pfizer HQ yesterday, Susman, SVP and chief communications officer for Pfizer, emphasized the importance of “return on reputation” and said corporate ads don’t work.
Very Interesting news from UCB. First I have heard of this strategy. MM&M reports an interesting partnership that is a Win-Win. UCB announced a partnership with PatientsLikeMe.com to launch an epilepsy-focused patient community, and will
View Full infographic here. Created by the digital insights group. Digital meets the Cardiologist and the patient wins. While digital and pharma struggle to keep up with one another, the percentages are starting to go in our favor.
Ever wonder about the secret code your doctor writes? Look up the meaning of abbreviations on the script. Common abbreviated instructions include: QD (every day) OD (once daily) BID (twice a day) TID (three times a day)