A recent study by “Pear Analytics” had the following to say about what is being said on Twitter. The study concluded “that 40.5% of messages published on Twitter are “pointless babble” — a proclamation that fervently circulated the microblogging site this week.To reap its findings, Pear Analytics snapshot Twitter every 30 minutes between 11:00 AM and 15:00 PM “for a fortnight,” according to the BBC (via MarketingVOX).A total of 2000 messages were picked up, then terraced into six categories: spam, news, self-promotion, pointless babble, conversational and tweets with pass-along value.”
I have to agree there is mostly babble among the tweets, but it is due to the fact that most people don’t know how to utalize twitter yet, or even know the difference between Twitter and Facebook. Good marketers know how to use it as an effective tool to get the news out – quickly I might add. It is a medium still evolving and is only one tactic in a good strategy.
The rest of the report is
here…