SXSW 2018 is in full swing in Austin, and from what I can tell the “experiential” factor tops the interactive cake. I mean they have built sets, taken over houses, and created mind-blowing events before, but these three interactive promotions below are incredible. They have taken the 5 senses and added a sixth – “mind melt”. The event truly looks informative and magical.
If you’re a fan of HBO’s Westworld, than this SXSW event will make you wish you were in Austin. It might be one of the best publicity stunts of the 21st century.
The new movie Ready Player One, directed by Steven Spielberg, is coming out this month. But in Austin it has already arrived. This movie and SXSW stunt elevates VR to the next level. Not just with special effects but weaving it into life.
The tech giant is showing off about a dozen interactive demos at an air-conditioned warehouse here in Austin, and the event sounded like it would be really chill.
Sony wanted to make its visitors feel connected to its technology, and what better way to engage than through physical exertion.
They focused less on explaining the tech or convincing people why you’re here — just wow your audience with magical experiences.