It should be no surprise that when US consumers started spending more time at home during the pandemic, they also started surfing social media more. This not only dramatically increased usage, but it also provided a boost to engagement on these platforms. The coronavirus has pushed us into virtual worlds and increased the popularity of…
Year: 2020
Black Creative, Business, Tech and Social Media Influencers You Should Be Following
In my effort and promise to expand my horizons and hopefully educate others, I wanted to explore interesting people that are innovative, positive, smart and Black. While I knew and followed a couple folks here, I continue to be color blind and look at actions and words. Let me introduce you to 5 Black influencers…
LinkedIn is a healthy marketing strategy?
Businesses are going to become more reliant than ever on their digital strategy, since face to face is on pause. In some cases it might be the deciding factor in whether they make it through the pandemic. We dont know what the new marketing landscape will look like exactly, but its sagfe to say that as…
TikTok Doctors and Nurses are Creating a Prescription for Fun and Education
If you asked me a year ago if doctors would be on TikTok I would have said no, and yet here we are with TikTok doctor and nurse stars. Now this is not serious medical talk by any stretch – just doctors relieving some stress. But it does provide a side of doctors we rarely…
Digital Marketing Transformation in the COVID-19 Era
Imagine you wake up one day and all the business, marketing and live events you are gone. Before COVID (BC) communication and human engagement was a mix if in-person interaction plus other marketing channels supporting their efforts. From an SEO standpoint, last week SEO companies saw huge drops in organic traffic for most industries we…
The COVID19 Year – Week of 3/29 – 4/4/2020
Here is how my week went visually through photos. Sunday March 29th – Elton John and Lizzo are Zooming Launched the family TikTok Monday March 30th –Google asks me if I have symptoms. Thank you Google, but I’m fine. Tuesday March 31st – Lexi gets Booped and a Pink Ribbon April 1st – I take…